I’m pretty sure you’ve heard the term ‘Google Maps‘.
I mean, you probably use it every day.
From now, till September 2020, small and medium size businesses like restaurants, cafes, bookstores etc. will now be highlighted on Google Maps as a new square-shaped pins.
This feature is part of Google’s Smart campaigns, targeted at helping SMEs and SMBs succeed in an increasingly digital market as COVID-19 has resulted to the closure of physical storefronts.
New features also added to the Google Search Shopping tab include visibility of product availability, curbside pickup options.
The Google Smart campaigns are now available in 150 countries.
The feature is out there for free of charge to Smart campaign users until 2020.
Promoted pins were initially revealed by Google as a part of its ongoing roll-out of latest advertising and marketing products—announcements that the corporate would have made in previous years at its annual Google Marketing Live, but which it’s this year revealing gradually over the course of several weeks.
Recently, Google Canada committed $1 million to expand Digital Main Street’s ShopHERE program, an investment aimed toward supporting 50,000 Canadian businesses and artists as they build a stronger digital presence within the youth of the coronavirus lockdown.