Why You Need to Invest in Marketing: Read Our Top 5 Reasons.

“Business has only two functions — marketing and innovation.” Milan Kundera   As a business owner or aspiring business owner, there’s a good chance you come in contact with marketing-related content every day. More people, especially entrepreneurs like you, are realizing the importance of marketing and grabbing the bulls by the horn.  The reason is […]

Can A Good Product Market Itself?

Good product

By Victoria Oladipo   For many brands, marketing is not essential because they believe that they have good products and that those products will market themselves. A good product and great marketing give a better brand positioning than a good product without marketing.   One of the greatest myths is that good products will sell and […]

How to Build a Social Media Strategy in 2021

How to Build a Social Media Strategy in 2021

We’ve seen so many businesses going into social media abruptly. They have a basic idea on what to do on social media, but they simply do not understand how to begin or where to even start from. Some businesses just employ an intern and give them access to the company’s social media accounts for them […]

DigiNext: The Marketing Experience Summit | Nov. 26th 2020

DigitNext Summit 2020

Are you ready to be part of a life-changing event? Join this visionary and actionable virtual summit to learn the latest highly-effective  marketing strategies (through best practices and real-life scenarios) for driving and maximizing your marketing channels now and beyond. About DigiNext: This is a One-day free Marketing Event led by industry professionals with proven […]

Why Data and Creativity are Needed for Marketing Solutions

Why Data and Creativity are Needed for Marketing Solutions

In the present business environment, digital marketers are taking enormous data and numerical analysis to consolidate it with creativity. Albeit taking each decision based on data and analytics, now, the time has come to mix some creativity into the dynamic cycle of decision making. Feed The Strategy with Data Utilizing data as a guide for […]

5 Critical Benefits of Social Media Marketing for Every Business

Benefits of Social Media Marketing for Small Businesses

Social media marketing requires both strategy and creativity. While it might appear to be overpowering, its significance can’t be overemphasized. It’s critical to such an extent that 97% of advertisers are utilizing social media and 78% of salesmen surpass their peers by utilizing social media for their business. In addition, its advantages reach out beyond […]

TOP 5 Free Digital Marketing Certifications

TOP 5 Free Digital Marketing Certifications

To stay up with the latest online trends, it is critical to continue learning new skills. There are a ton of online courses and certifications accessible online today. A considerable lot of these courses and certifications are free for advanced marketers who are hoping to excel with their own personal brand in the continually developing […]

Top 7 Best Marketing Analytics Tools for 2020

Top 7 marketing analytics tool

Making data driven choices is the way to a fruitful advertising. Picking the correct marketing analytics tools, measuring your data effectively and upgrading your advertising endeavors by it, will have the effect between failing to arrive at your marketing objectives and totally smashing them. In this post, we will look at an assortment of marketing […]

How to Use LinkedIn Ads to Boost B2B in 2020

How LinkedId Ads Can Boost B2B

Finding the correct audience is basic to any B2B paid advertising effort. To contact that audience, it shocks no one that organizations are growing their paid endeavors past the basic search advertisement. LinkedIn is particularly awesome because it offers advertisers something extraordinary: direct access to more than 500 million business-minded people. In 2017, while the […]

Customer Lifetime Value (CLV) vs. Customer Acquisition Cost (CAC)

Customer Lifetime Value vs Customer Acquisition Cost

We write a lot about digital marketing insights on The Fifth Alley. From internet marketing strategies, to email marketing tools to online strategies — if it’s reasonable, and it can assist you with a better understanding of the performance of your online marketing efforts, we have just what you need! Today, we need to discuss […]