5 Tips For Building Stronger Client Relationships.
Building a strong relationship with your clients goes beyond good marketing. Without a solid client base to support your efforts, you’ll find it hard to make money and keep growing – and that can be devastating for any small business owner who’s trying to start off on the right foot. When you have a loyal group of customers, they are much more likely to buy from you again, refer others, or even become advocates. Whether it’s through email newsletters, social media sites like Twitter and Facebook, or speaking engagements at your local church/organization – building a relationship with your client or customer makes all your efforts worthwhile. Building relationships also gives you opportunities to learn how to improve on what you already do best. We have put together 5 easy to understand tips to implement in your day-to-day activities. These tips can help you build stronger and more meaningful business relationships with your customers. Be Human “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou Learn to keep things simple. Create emotional connections through storytelling. There are various benefits of storytelling for your small business. The storytelling can be in the short form via Linkedin or Twitter and even as a blog, or it could be in visual form as on Instagram or TikTok. This is not about B2C (Business to Consumer) or B2B (Business to Business). It’s more about H2H (Human to Human). You are selling to individuals and these humans decide on whether to buy from you or not. Communicating relevant information and utilizing personalized messages will help your customers better understand what your products and offerings are instead of the technical terms used by many companies. Get to know your customers, listen to them, and understand their pain points. When people feel heard, they will like you and eventually get to trust you. People will do business with people they like and trust. Forge deep connections with your customers. Provide Value- Share Industry Knowledge and your Expertise Have you ever needed information on something you had previously seen somewhere and just automatically know whose page to visit or where to go to find related answers to that thought other than Google? Like how you are thinking of where to get the news with solid facts and brutal questions in Nigeria and ARISE TV automatically crosses your mind? Yes, you should be an excellent source of relevant information. Give people the ability to find information relating to your industry from your content, your page, and your website. Create a knowledge-sharing culture for people to find, share and collaborate with. Provide long-term value for your clients. Share information that will make the client understand what you do and why you do it. ALSO READ: WHY SMES SHOULD FOCUS ON BUILDING COMMUNITIES Comment, Reshare, and Interact. When you consistently respond to comments on your content post, it could be a positive or negative comment, ensure you make the client feel heard. Make them know there’s a human behind the business that understands and is readily available to answer their inquiries. Get your platforms active. Don’t create a social profile where you’ll be inactive. Especially if it’s one where many clients are likely to interact with you and your brand. The idea of creating a social media profile is to make your brand more accessible to your clients. Interact with them, listen to and address their complaints, ask for their suggestions and opinions on new products, etc. Seek Feedback— And Respond Quickly. As a small business owner, you should strive to offer the best possible services to your customers. But just collecting feedback will not help you build a long-lasting relationship unless you actually take that feedback and use it to improve. Ask your clients how better you can serve them and act on it. It shows that you listen to them, respect them and you want them to remember your business for providing the utmost customer satisfaction. Show Up Everday The consistency that comes with showing up every day, providing value, and showing your work is one of the best ways to build a strong relationship with your audience. Showing up every day is the best thing you can do for your business and your platform. 80% of success is just showing up and there are different ways to show up as a small business owner on social media. It shows that you have passion and focus. Use these 5 tips to build strong client relationships for your business. Finding a new client is an important factor for any small business owner. But you also need to focus on managing and maintaining your existing clients if you want your small business to thrive long-term. Whether you just met them or they were your customers years ago, building a lasting, trusting relationship with your client is one of the most important parts of success in business. Do you or your brand need help with managing client relationships? You can send us a message to help foster your online engagement.
5 Things To Avoid in Social Media Marketing
By Victoria Oladipo With social media marketing, it is always exciting to put out your products or services. As much as this excitement occurs, it is also important to note that not everything is suitable for your brand. You would need to sieve what you want from what you don’t have to do with social media marketing. Social media needs to be an integral part of a small business marketing plan. However, unlike many other marketing initiatives, tracking social return on investment can be a bit tricky, and common mistakes on social media can negatively impact results. Here are some mistakes you should avoid as a brand on social media: 1. Do not misuse Social Media Do not use social media anyhow. Avoid doing things that do not speak about your brand. What you should use your social media to do is to connect with your existing customers and get potential customers. The Manifest reported that 74% of consumers follow many businesses on social media and 96% of them interact with the brands they follow. It is important to know that on social media, your brand needs to be known for the service it is delivering before anything else. 2. Lack of Personality Your social media, while it is a brand, must have a personality. Many customers want to feel like they are interacting with a brand that can understand what they need and how they want it delivered. It is important that you approach customers on a personal level. ALSO READ: 5 WAYS TO IMPROVE YOUR CONTENT 3. Jumping on Every Trend Trends are important but not all trends will work for your brand. There is always going to be a trend on social media. What you just have to do is to see which one would help your brand’s growth and get it to work for you. Do not hop on every trend. 4. Avoiding Feedback This is what many brands do. Ignoring feedback, whether good or bad, is not a great position for your brand. Irrespective of what is being said, your social media page must be able to answer questions about your brand, you should be able to provide solutions to customers questions. 5. Followers Growth over Engagement Followers are important but what is the essence of having a large followers count without the necessary engagement. It’s important to aim for quality over quantity. To attract followers, brands are especially to push out content that would maximize engagement. By posting the right content at the right time, there’s surely going to be an increase in followers and would generate engagement. Conclusively, if you are just starting out on social media management for your brand, it is possible that you make these mistakes, but the more you understand these mistakes the less likely you are going to repeat them. Send us a message to help you with your social media marketing needs.
