To be very frank, in many organizations, Social Communication hardly gets the attention it deserves until the moment a serious issue occurs. But undermining the importance of a very strong communication is a mistake, and it’s affecting a lot of businesses today.
The plain truth is this: the way a business communicates can be a major factor between success and failure of that particular business. In this social media age, we should be familiar with the problem that comes when a CEO mistakenly tweets something radical.
Social media allows businesses and their customers to communicate effectively, directly and frequently, forming a strong collaboration and even allowing them to work on projects in the future.
Whatever you think about the current view on social media, whether you believe it is time consuming, a farce or just a passing trend, we can not deny that many companies are using social media to communication to their customers or clients are benefiting immensely.
Let’s not talk about a dusty old Facebook page updated once a month or frequent
tweets just to trend. We are approaching a new social media era: one that every business and organization is in constant partnership and where customers and loyal clients are participating in the conversation.