5 Ways to Improve Your Content
By Victoria Oladipo Content is basically anything produced with the aim of informing, educating, instructing or entertaining an audience. Unless otherwise stated, content is not restricted to ‘texts’ only. It could also be in form of audios, videos, pictures, etc. As long as it educates, informs or entertains. Before we delve into the ways by which content can be improved, we need to put into consideration a very important factor – the audience. These are the ones for which the content is created. If a business or brand cannot successfully figure out what their audience is, there is no point in creating content, let alone trying to improve it, because it will amount to waste of time, energy, resources and even finances. Content creation is not always a walk in the park, but it becomes less daunting a task when there is a defined target audience, and they are properly understood. In this digital age where recent studies have shown that the average human attention span is 8 seconds, with businesses springing up everyday, it is imperative for brands and businesses to stand out from the competition, and one great way to do this is by creating quality content. And in doing so, you don’t need to reinvent the wheel. The tips below will give you insights into upping your content game. Use clear, irresistible headlines This can never be over emphasized. Let the value in your content be seen from your headline. Killer headlines will draw your audience in and make them curious to know what it is you have to offer them. Simplicity is key It is understandable that you may want to include in your content, words that are often used in your niche/industry, that may necessarily come off as a technical jargon to the average reader, but for an audience that can be easily distracted, your seemingly valuable content would become boring and get dumped for the next catchy item. Ditch the jargon, write in simple words. Let your content be easily understood by your audience. And in a situation where it is very important to use an unfamiliar term, don’t hesitate to give its meaning. ALSO READ: Facebook Reels: How SMEs Can Maximize Video Content For Their Businesses Structure your content Having clearly defined your target audience, and gotten their attention with a catchy headline, you want to be sure that your content is the real deal and not another piece used to pass time. Structure your content in a way that helps them understand what you’re getting to pass across without any difficulty. One good way to achieve this, is to determine beforehand what the goal of the content is, then create to fulfil that objective. Use clear CTA CTA means call-to-action. When you want your readers to take an action, e.g subscribe to a newsletter, like a post, buy a course, etc. You want to be clear on the instructions. You can’t make your audience act unless you give them an opportunity to. Your CTA is the push to get your audience to take your desired action. Don’t leave it to chance. Research This is very important. Do your best to research to stay abreast of what’s working and what’s not. Gather important data about trends, stay abreast of what is going on in your industry. You get to learn new things that will help you communicate better to your audience. In conclusion, creating good content is of utmost priority to any brand/business owner. However, it doesn’t happen at once. Consistency is a catalyst to creating good pieces of content. As you figure out what works for your target audience, set clear goals on the content you want to create, you want to ensure that you keep churning out content, and as you keep at it, it gets better. You can send us a message to provide quality content services for you.
Creating a Content Plan in 5 Easy Steps
As with most online activities, content creation involves a high level of creativity. I mean, you don’t just want to create something that is below standard because you want to meet your daily content task. This is where a content creation plan comes in. One amazing benefit of this is that it helps you create timeless content and ultimately, you become an effective creator. The internet of course gives everyone the free will to create and publish. So most people just create and publish. But you’re not just like most people, you’re different. And different people create different content. In this article, you’ll learn how to create a content plan in 5 simple steps. Shall we? RELATED: 7 Things That Make a Great Content LISTEN If you’re really going to succeed in the long term, you must pay attention to what people are saying in your niche. Listening to your audience can help you plan high-quality, effective and consistent content. When you listen, you can be inspired to create content that solves the pain points of your audience. SET YOUR GOALS If you’re not setting goals, you’re setting up to fail. For every content you create, there should be a goal set for it. Why are you creating this content? What does your brand stand for? How can your content be useful to others? These goals drive and motivate you to never lower your standards. CREATE YOUR KPI Measuring your successes helps you determine what types of content are working and the ones that aren’t. If you don’t evaluate and measure, you’ll never know IDENTIFY YOUR AUDIENCE Everyone is not your target audience (you’ve probably heard this before). Who is your target audience? Where do they meet? What kinds of content do they like? Identify your minimum viable group and serve them! CREATE YOUR CONTENT CALENDAR & AUTOMATE Of course, this is the last and final step. Using a content calendar and automating your content helps you stay up to date and it gives you the ability to never miss an important date. If you may have forgotten to post on certain days, an automated content calendar will solve that problem. If you manage several social media accounts, you can understand how overwhelming it can be when you’re doing everything manually. Automation saves you time. What else would you be adding to these steps?
8 Content Ideas for Instagram Reels
Creativity is what we absolutely love to see and short videos can really give you more room to try out these new ideas. Let’s dive in! Behind the Scenes Compile your daily process of getting the perfect Instagram content or a quick product shoot and turn it into BTS clip for your reels. Tutorials We all love some tips and hacks. You can share quirky IG stories, create quick graphic designs or short photo editing hacks. Basically anything your audience can learn from Food Recipes Short videos about food are always so nice and enticing. if you love cooking, share a 15sec on how to make a quick meal and watch people start craving. Travel So many people do miss the travel life for sure. To rekindle that travel fire, you can share bits of your previous travel experiences on reels while we keep our fingers crossed for the world to recover. RELATED: Instagram Reels: Everything You Need to Know Beauty Routine Another fun Reel idea you can recreate is to give your followers a glimpse into your beauty routine. Whether it’s a morning or nighttime routine, feel free to share how beauty committed you are. Join a Challenge From the #DontRushChallenge to #RenegadeChallenge, online challenges have taken social media by full storm. But guess what? You can join in on the fun and share your entry on reels! DIY There are those days we’ve tried to fix something and we just couldn’t. Well, If you’re a creator, and a skilled one at that, you can share one or two creative DIYs for your audience. Animal Content Got a cute puppy or a funny cat? People love these types of contents. We love our pets and some animal facts. If you can, share some helpful tips for fellow pets’ owners, or funny video of your pet’s reaction to your favorite song. Did you find this useful? Share it!
7 Things That Make a Great Content
There are certain important things that go into creating great content. We are going to be sharing 7 ingredients to help you get your content creation game on 100%. Sounds like a great idea? Let’s dive in! MAKE YOUR CONTENT FINDABLE That piece of content is totally worthless if nobody finds it. One of the best ways to make sure your content (especially if you’re a writer) can be easily seen is using high relevant keywords FOCUS ON ORIGINALITY Original content will always thrive and go a long way, especially for Google ranking. Copying content from other people will water down your creativity. Stop thinking of copying, and start focusing on originality. GREAT CONTENTS ARE SHAREABLE Sharing contents means people like it or people have learnt something from it and that’s why they share it for others to see. Maximize the potential of your content by making it relatable, fun and entertaining so people can share. ADD IMAGES AND VIDEO The internet is large. People learn differently. But visual contents helps people of all types to learn better and faster. Use pictures, videos or graphics to explain your point. GREAT CONTENT PROVIDES VALUE Create educative contents that teaches and inspires your audience, something they find interesting and valuable. Contents that will inform and benefit your audience now and even in the future. GREAT CONTENT CAN BE USER-GENERATED User-Generated content is often more successful than brand-generated contents, because people connect more and can relate more with other people. Sometimes, brands are not. RELATED: Difference between Copywriting and Content Writing BE INTENTIONAL & RESULTS-ORIENTED Don’t create subpar content. There must be an intention for that piece of content and a plan in place to achieve that goal. Ask yourself relevant questions before creating that content. And lastly, track your progress. Will you be incorporating these tips in your content? Let us know!
