By Victoria Oladipo


Content is basically anything produced with the aim of informing, educating, instructing or entertaining an audience.

Unless otherwise stated, content is not restricted to ‘texts’ only. It could also be in form of audios, videos, pictures, etc. As long as it educates, informs or entertains.


Before we delve into the ways by which content can be improved, we need to put into consideration a very important factor – the audience.

These are the ones for which the content is created.

If a business or brand cannot successfully figure out what their audience is, there is no point in creating content, let alone trying to improve it, because it will amount to waste of time, energy, resources and even finances.

Content creation is not always a walk in the park, but it becomes less daunting a task when there is a defined target audience, and they are properly understood.

In this digital age where recent studies have shown that the average human attention span is 8 seconds, with businesses springing up everyday, it is imperative for brands and businesses to stand out from the competition, and one great way to do this is by creating quality content. And in doing so, you don’t need to reinvent the wheel. The tips below will give you insights into upping your content game.


This can never be over emphasized. Let the value in your content be seen from your headline. Killer headlines will draw your audience in and make them curious to know what it is you have to offer them.


It is understandable that you may want to include in your content, words that are often used in your niche/industry, that may necessarily come off as a technical jargon to the average reader, but for an audience that can be easily distracted, your seemingly valuable content would become boring and get dumped for the next catchy item.

Ditch the jargon, write in simple words. Let your content be easily understood by your audience. And in a situation where it is very important to use an unfamiliar term, don’t hesitate to give its meaning.


ALSO READ: Facebook Reels: How SMEs Can Maximize Video Content For Their Businesses


Having clearly defined your target audience, and gotten their attention with a catchy headline, you want to be sure that your content is the real deal and not another piece used to pass time. Structure your content in a way that helps them understand what you’re getting to pass across without any difficulty. One good way to achieve this, is to determine beforehand what the goal of the content is, then create to fulfil that objective.


CTA means call-to-action. When you want your readers to take an action, e.g subscribe to a newsletter, like a post, buy a course, etc. You want to be clear on the instructions.

You can’t make your audience act unless you give them an opportunity to. Your CTA is the push to get your audience to take your desired action. Don’t leave it to chance.


This is very important. Do your best to research to stay abreast of what’s working and what’s not. Gather important data about trends, stay abreast of what is going on in your industry.

You get to learn new things that will help you communicate better to your audience.


In conclusion, creating good content is of utmost priority to any brand/business owner. However, it doesn’t happen at once. Consistency is a catalyst to creating good pieces of content. As you figure out what works for your target audience, set clear goals on the content you want to create, you want to ensure that you keep churning out content, and as you keep at it, it gets better.


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