Video Marketing: An Important Part of SEO
Videos have always played an important role in Google ranking and visibility. For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks. So how does video Help SEO? Now that we are talking about organic visibility for Google rankings, building a strong video marketing strategy is now more important than ever before. When you search for something on Google, videos now appear all over the search result pages. You can find rich video elements and even video carousels for every Google search these days. Apart from increasing your organic visibility, videos have been found to also boost engagement on your site. This has been found to be a powerful ranking factor because Google wants its users to visit and like each page that is returned in search results and to continue engaging with the site instead of just leaving immediately. In other words, if you put a useful video on your site this can indirectly help your Google ranking and get users to like and trust your site. Some ideas for video content to increase your organic SEO These actionable ideas will help you to create meaningful video content for your business that would help with everything that we have discussed above. Collaboration videos: These can be interviews webinars Q&A sessions or even video reviews. For every time you feature someone, that person could be an influencer on your video, you are tapping into their existing community and trust. The beauty of collaborating with people for creating video content is that you can use their authority and thought leadership to generate views and conversations. Customer videos: Tap into your loyal existing customers by setting up an easy competition, encouraging them to submit unboxing videos, video testimonials, video reviews and offer the rewards to the best efforts. You can also spotlight your customers and recognize their efforts by giving them a shout out. Host events or webinars: Every business out there is trying to actively engage their users by hosting webinars or events. These can make great long-form video content that can boost your brand’s SEO ranking and engage potential customers. You can record, organize, monetize and publicize your event. Related: Follows these secrets to make viral videos. Key takeaways: Videos will give you a great deal of visibility on Google’s organic search results. By creating useful video content, you can boost brand awareness. Videos can also improve your site engagement and increase your organic rankings. Examples of video content to add to your content strategy are interviews event and customer videos.
Top 7 Best Marketing Analytics Tools for 2020
Making data driven choices is the way to a fruitful advertising. Picking the correct marketing analytics tools, measuring your data effectively and upgrading your advertising endeavors by it, will have the effect between failing to arrive at your marketing objectives and totally smashing them. In this post, we will look at an assortment of marketing analytics tools with various objectives, highlights, qualities, and shortcomings. Make a point to pick the correct set of marketing tools that will assist you with understanding your data and use it to support your marketing efforts. Infinigrow Understanding the genuine business effect of your marketing investments is fundamental to the accomplishment of your business. With this information, you can guarantee that you are continually putting your marketing plan in the channels and activities to drive development. Infinigrow, an AI-driven marketing planning optimization platform, helps you do this by interfacing with your CRM, marketing mechanization platform and the remainder of the tools in your marketing stack . InfiniGrow gives you incorporated, continuous perceivability into your data. The platform permits you to gauge the aftereffects of any spending situation so you can come up with the best marketing plan for your organization. On the off chance that that wasn’t sufficient, InfiniGrow furnishes you with progressive, AI-created proposals about where to allot your budget to boost your results. With Infinigrow, you can comprehend the specific impact that your marketing activities have on your business and unquestionably assign your marketing budget toward the best-performing channels to hit your goals. Heap Analytics Heap analytics is one of the “most youthful” web and mobile analytics tools out there, with fundamentally the same as functionalities to MixPanel. Heap analytics will naturally follow any activity taken by your site guests and permits you to physically choose the occasions you wish to analyze and see in your dashboard. Heap additionally tracks single user’s behavior and permits you to fragment users as per behaviors. You can likewise utilize Heap to make funnels. Heap’s consequently gathered data makes it conceivable to see every event’s data retroactively right back to the day the Heap code was introduced, regardless of whether it wasn’t an event you first decided to track and show on your dashboard. Heap’s target audience is truly like MixPanel’s. On the off chance that an Android application is a piece of your marketing strategy, at that point this is certainly not the tool for you! Heap doesn’t yet support Android applications. Heap can be a reasonable tool for advertisers needing information on events and conversions of their site, product or iOS application. Mixpanel With this tool, you can comprehend your customers better and smooth out your content and offers to improve conversions. Mixpanel permits you to segment your data dependent on various metrics to give you an increasingly exact perspective on your performance for various segments. In like manner, you can see your customer’s activities to understand how they’re utilizing your products and in the event that they’re hitting roadblocks. The cohort analysis encourages you to look at how different set of individuals utilize your site for a specific event. Maybe one of the most significant highlights of this tool is the flow that pictures how clients experience your site pages. Having this data will assist you with optimizing your pages for better conversions by recognizing points where clients drop off in your campaigns. Added to these, you can make alarms with the goal that you’ll know when a few metrics experience unexpected change. Mixpanel gives reports to share your results on your key performance indicator (KPIs) with your colleagues. Oribi Oribi empowers everybody to settle on more astute and quicker information driven choices. With its basic UI and results focused highlights it’s extremely simple, and there’s actually no need for unlimited reports or analysts. Oribi naturally gathers 100% of your site events and conversions, without the need to physically characterize them or make code changes. Any change on your site will naturally be followed by Oribi and featured as another event, alongside any pattern, change in results or anything you have to focus on. Oribi is fundamentally for any advertiser or marketer who wishes to concentrate on improving marketing results, without depending on developers or analysts. ALSO READ: 5 Best Tools for Working From Home Cyfe On the off chance that you’re searching for an all- round analytics tool, at that point Cyfe is an incredible alternative to consider. This device permits you to add gadgets to your dashboard from the accompanying classes: Web analytics Blogging Promoting Sales and Finance Email Social media Search engine optimization Added to these, you can include custom gadgets. With Cyfe, you can add your marketing platforms like Google Analytics, Facebook, and others and have the option to follow their performance in a spot. Essentially, it’s a simple method to gather and view the entirety of your marketing data (in spite of that, you can use it for different purposes also, for example, watching out for your sales and your sales reps), in one spot. The tool gives ongoing updates on all the platforms which improves your data exactness. Moreover, you can make reports effectively from the data accessible on this platform. This is valuable on the off chance that you have colleagues or a supervisor who needs to see your marketing reports to assess the performance of your campaign. Ubersuggest Ubersuggest is a free SEO instrument that has practical experience in creating new keyword ideas. In the data given by Ubersuggest, you will know the measure of research and advancement during the most recent year of your keyword, the degree of difficulty it presents for a SEO strategy, the worth that is offered in click through rates and furthermore the sum which you can invest to build up a sponsored link. Ubersuggest goes about as an extraordinary facilitator and invigorates your inventiveness to advance content that your organization did or does. Through the information you give, you can make a few techniques to improve your online presence
8 FREE SEO Tools to Increase your Website Visibility in 2020
It’s a new year, and I’m pretty sure you may want to take on digital marketing projects. Well, it is time to work smart and fast, only if you can get your hands on the right tools. Think about all the time you may waste if you do not have a helpful tool. So, my question is, wouldn’t it be amazing to achieve results effectively with great tools? So, let’s talk about Google rankings. How would you like to work smarter and more efficiently with Search Engine Optimization? It obviously starts with having the right tools for your website. That’s is why we have combed the internet to present to you 8 free SEO tools that can really cater to your basic website needs. These SEO tools are: Fast Free Very easy to use We do hope that you would be able leverage on one, two or eight of the tools to increase the visibility of your website. So, let’s set the ball rolling: Google Analytics: This free SEO tool provides complete web statistics and search engine insights. Imagine a free tool that tracks every single traffic to your website, analyses keyword insights and locates the terms people use to land on your page. Below is a step by step on how to get this type of date: Step 1: Acquisition Step 2: Campaigns Step 3 Organic Keywords 2. Google Keyword Planner: This is another amazing tool that lets you know what people are searching for. How does it work? Enter a keyword or group of keywords into the tool, then Google will display all sorts of helpful stats that can aid the strategy of your keywords. It can even display some suggested terms you may not have thought about. 3. Ahrefs’ Backlink Checker: This tool does a comprehensive link analysis of your website. You may need to know that this tool has a free and paid version. The free version shows the most 50-100 backlinks to any website or URL. It also displays the total number of backlinks and referring links from unique sites. One exciting thing you can do with this SEO tool is, you can find link opportunities just by pasting a competitor’s website. 4. Ubersuggest: This is a free keyword and tracking SEO tool. This is unarguably the best SEO tool online when it comes to generating keyword ideas and curating thought-provoking blog post ideas. With Ubersuggest’s free keyword tool, you can get insight into digital marketing strategies that are working for others in your niche, so you can adopt, tweak and gain more. 5. Google Trends: This is a free SEO Marketing tool that displays data and trends for a query or keyword. This is a very useful tool for uncovering seasonal differences in search popularity amongst comparing multiple terms to see the relative popularity. With the digital age in place, this is a very easy to use tool that also includes media coverage of any topic. 6. LinkMiner: This tool helps to find broken links on any web page LinkMiner is a simple Chrome extension that checks the status of all HTTP links on your web page. All (404) broken links are displayed in red. A great tool for discovering broken link building avenues. 7. SEMrush: This is an advanced SEO tool that performs a free SEO analysis of any blog or website. It tracks your keyword strategy used by your competitors, it looks for backlinks opportunities and lots more. It is currently used by a lot of big and small businesses. 8. Moz Link Explorer: This is an SEO tool that show all the important data about any domain. The free version of Link Explorer provides a brief look of a range of link analysis, including a display of the most impactful links coming to your site and your most linked-to pages. Other Free resources: There are hundreds of free SEO tools that we’ve found highly valuable, some of which you may use via the web in seconds, to get immediate insights. To get started, here are a few places you can check: 60 Best Free SEO Tools (100& Free) – Created by Cyrus Shephard of Moz.com The TOP SEO Tools your should be using – By Jon Clark of Search Engine Journal Analyze your website with these Free SEO tools – A comprehensive list by Ryan Stewart of Webris.org
