Videos have always played an important role in Google ranking and visibility.

For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks.

So how does video Help SEO?

Now that we are talking about organic visibility for Google rankings, building a strong video marketing strategy is now more important than ever before.

When you search for something on Google, videos now appear all over the search result pages.

You can find rich video elements and even video carousels for every Google search these days.

Apart from increasing your organic visibility, videos have been found to also boost engagement on your site. 

This has been found to be a powerful ranking factor because Google wants its users to visit and like each page that is returned in search results and to continue engaging with the site instead of just leaving immediately.

In other words, if you put a useful video on your site this can indirectly help your Google ranking and get users to like and trust your site.

Some ideas for video content to increase your organic SEO

These actionable ideas will help you to create meaningful video content for your business that would help with everything that we have discussed above. 

Related: Follows these secrets to make viral videos.

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