You’ve probably come across the term “online advertising” before in some form or another. Maybe while having an online training on marketing, or you’re simply scrolling through your social media. Online advertisement is sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing.
The terms are often used interchangeably to best explain what is critical and essential about the same concept – rented online advertisement is like acquired traffic through online ads or online display ads. We need to understand that when it comes to rented advertisement, the traffic will stop coming in once you run out of money to keep the ads active.
Moreover, if you’re not clever about your online advertising strategies, there is a high-risk that you might lose a whole lot of money on your investment. However, you should know that indulging in online advertisement is also very important in the promotion of your business and this could make your business quite attractive in the eyes of your audience. This is achievable because online advertisements are highly sophisticated with effective targeting.
This means that it’s actually possible to calculate both a long-term and short-term value for how much revenue resulted from each and every incoming website visit. And it’s also possible to target a very specific part of your demographic for more effective marketing.
In summary, here are 5 5 ad networks to give you an idea of which ones will work best for you:
- LinkedIn: This is mostly used for B2B marketing as it continues to grow at a rapid pace. Online advertisement on LinkedIn can help your brand connect with the world’s largest audience of active, influential professionals.
- Facebook: Ads on Facebook work like display ads, and are best for top-of-funnel marketing. You can create a well defined audience for each ad you run.
- Twitter: Fast becoming the go to space for viral contents. Seriously amazing content that grabs the users immediately.
- Google Adwords: Offers CPC ads and can be highly targeted to get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
- Bing: Similar to Google Adwords, but with less competition.