How to develop a digital growth strategy for your business
When it comes to turning a small business into a large one, it is never so easy. But if you feel it’s not good enough for you or your business, or if you believe that staying small doesn’t really guarantee the survival of your business, there are a couple of real life examples that companies have successfully used to transition from that small start-up business to a full fledged business. As you embark on creating your digital growth strategy, the first thing you should consider are the fundamentals of an intensive digital growth strategy. Each fundamental brings more opportunities for an unprecedented growth, but also a little risk. They are: WE RECOMMEND: How outsourcing can help your start up business Online Market Penetration: This particular growth strategy is less risky for any business, because the idea is to understand how your product will reach more customers through various mediums online. You can find out how to sell more of your current products to current customers, while analyzing the possibility of expanding to other online territories. Online Market Development: The next fundamental you’d come across on this growth ladder is to come up with a way of selling more of your current products to a growing market – offering your product or services to customers in other cities, states or countries. For example, as your business grows, your product or services may be in demand in other locations, but you may never know if you do not devise a way of expanding your business. Alternative Digital Platforms: This digital growth strategy involves pursuing customers in a different way such as, for example, selling your products through media platforms, apps etc. The customer behavior is drastically shifting and in order to stay on course, you need to match the shift by being visible on these digital platforms that your customers are moving to. Product Development: This is one strategy that is very key. It involves developing new and exciting products to sell to your existing customers as well as to the new ones. If you have a choice, you would ideally like to sell your new products to existing customers and market your products to new customers to increase your sales force. If you decide to follow one of the Intensive Digital Growth Strategies, you should ideally take only one step up at a time, since each step may take a longer while than the other, and of course the effort it would take to achieve each step. The cue is that sometimes, the market changes without warning, and it forces you to take immediate action. Sometimes, you have no choice but to take more steps.
Effective strategies that can help boost your career
Do you remember starting out your career? Who was your first boss and how was your relationship with them? I’m pretty sure you didn’t learn how to have an effective and successful relationship with your boss from the beginning. Because that’s not something your company teaches you. You learn that through experience — and, sometimes, through mistakes. Some of those mistakes can really cost you a lot on your career advancement, so is it okay if I try to help you avoid them by showing you some strategies right now and as quickly as possible? The truth is, when you are building trust with your boss, you need to respect his or her time, and most especially their space. They would in turn trust you implicitly. Your boss has to have complete faith in your ability to deliver 100%. This trust is the bedrock of your relationship. Build it from scratch and re-instill it on a daily basis. Do not ever waste their time. Bosses are busy people, and so many employees don’t understand this. Don’t choke them by interrupting their conversations with other people, don’t invade their privacy. You’d just be shooting in the wrong direction. Schedule meetings and stick to time. Always remember, time is of essence so be punctual, and don’t go over board. At this stage of your career, I’m very sure you have your own strong opinions about your current boss (For every boss I worked with, I always had a solid and unique opinion about them). My joy is that you’ll put these proven strategies into practical use, as they will help you climb the ladder of success faster in your chosen career. I wish you all the success you deserve in your career journey!
How to Boost the Conversion Rate of your Website
Don’t get it mixed up. The efforts you make in driving traffic and increase your ranking on search engines is often confused with those for increasing conversion rates for your website. But now that user experience is improved and fast becoming a criteria for search engine optimization and conversion rate optimization, these are now becoming a complementary process in promoting and marketing your business. The efforts you put into SEO won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm your search either. When creating your marketing plan, you might want to consider creating different pages for different stages of your conversion funnel. This would depend on the strategy you create and your business’s needs, you might also find yourself designing SEO-focused pages in correlation to CRO-focused pages. Changing your focus means a change in content. You would now produce contents that are valuable to your niche, and would get your site rank better rather than creating content to convert your visitors in to buyers immediately. As you create each page, it should have a goal towards micro or macro conversions, displaying soft CTAs (calls to action) or hard CTAs. You might start to wonder if your SEO-focused content is going to interfere in these conversions. Not too worry, it won’t. As Google’s algorithms focus on predicting and addressing visitors’ behavior online, great opportunities arise to combine your SEO and CRO strategies for a powerful marketing campaign.
How Outsourcing Can Help Your Startup Business
There are a lot of entrepreneurs out there with amazing talents, but one mistake they tend to make is that, they believe that have the ability to do it all. This can really slow down down the growth of the business. By outsourcing the day to day business tasks, the entrepreneur has more time to really focus on generating income and improving his or her workforce. Most entrepreneurs have long seen outsourcing as a strategic tool meant for huge businesses, but the technology behind outsourcing has made it an accessible tool for small and medium businesses. Indeed, outsourcing has made a positive impact on the success, growth and productivity of businesses. These days, small and medium businesses are outsourcing tasks. Why? because technology has gotten to the point where experts are able to work from anywhere in the world. In addition, the availability and accessibility of qualified professionals and experts who are no longer in the corporate world, for example, virtual executive assistants, marketing managers, graphic designers, copywriters, web developers, HR consultants, PR directors, IT specialists, and the list goes on. These freelancers come on board as subcontractors and save the small business owner the hassle of paying costly expenses associated with payroll taxes and costs such as health insurance and workers pension, as well as the confinement that growing a company in-house can present. Honestly, the first few steps you take towards outsourcing can be time-consuming, but when you figure out how to build your business with help from external professionals, this can produce an increase in efficiency and economical of scale. Successful entrepreneurs realize the inevitable power of outsourcing to handle areas of their businesses that are critical but simply don’t make have the time or expertise to deal with personally.
Customer Support: How Can You Improve This?
When it comes to running a business, your number one priority should be satisfying your customers right and making sure their expectations are constantly met. Which now brings me to my number one question: what is the most important thing you can do to improve relationships with your customers? The answer is right in front of you! Very obvious right? This is: improve customer support. The truth is, no matter how amazing your product is or how professional your staff is, one important thing that most customers are likely to remember is the direct connection they have with your company. Your customer service team acts as the first point of contact for your company, and customers’ experiences will be established by the skill and competence of the support they receive. A great company will already set up a good customer support and establish relationships with it’s customers. But an intelligent company will keep asking “How can we always give good customer support?” If you are not continuously on the lookout for avenues to improve your customer support, then your relationships with your customers will remain stagnant. Below are a few tips on how to be the best at serving customers: Strengthen your customer support skills: If your customer service team needs further trainings, by all means, train them. This is an investment you would want to make especially when your business is gaining more traction and your customer base keeps increasing – you need all the expertise you can get. Look at every touch point: Pay attention and carefully analyse those areas you feel are not necessary. Reverse is always the case, because when you begin to take cognizance of every aspect of your business, you would realize that they need as much attention as possible. Improve your customer interactions: Communicate back! When a customer contacts your business, the ideal thing to do is respond back. No matter how silly the question may be, your response goes a long way to improving customer interaction. Make sure your reps are engaged: Keep an eye on your reps and ensure they are following through with their tasks. No one wants to have reps that are idle, so ensure their hands are busy, either responding to a customer mail or high-five’ing each other on a job well done! Give your customers a way to give feedback: Something creative you may want to do is having a review system in your business. You always want your customers to feel like they are part of the company right? So make sure every now and then, you ask them for reviews or a simple 2 min survey every week could do the trick.
