3 Trust Elements of Top-Performing Landing Pages
If you ever thought about creating a landing page for your business, these 3 amazing elements are the things you should look out for to achieve a high converting landing page. So, here are 3 elements that could help you achieve an effective landing page: Prove that you’re experienced: How long have you been doing this landing page thing? What’s your background? Or, if you offer a service, how long has it been in existence and how does it perform in the competitive environment? This is the obvious part of building trust. You need to answer these questions in all honesty. But you’re probably already doing this. This is what most businesses or entrepreneurs are actually good at; talking about their experience or longevity or what they’ve been doing all this time. Provide Social Truth: Don’t you just love it when people say very nice things about your business? Now before you say “but I don’t have any testimonials yet,” you need to start thinking of creative ways to provide the social proof you need to at least start the trust ball rolling. Maybe no one has used your “stuff” yet, but certainly there are people (smart, respectable people) who know you and would endorse your business or the service you provide. Be a Resource: Give your visitors the things they need. You should use this strategy on your sales pages even before you get to the transaction of email or money exchange. Be helpful and remain helpful. People would always remember you for this.
How to Boost the Conversion Rate of your Website
Don’t get it mixed up. The efforts you make in driving traffic and increase your ranking on search engines is often confused with those for increasing conversion rates for your website. But now that user experience is improved and fast becoming a criteria for search engine optimization and conversion rate optimization, these are now becoming a complementary process in promoting and marketing your business. The efforts you put into SEO won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm your search either. When creating your marketing plan, you might want to consider creating different pages for different stages of your conversion funnel. This would depend on the strategy you create and your business’s needs, you might also find yourself designing SEO-focused pages in correlation to CRO-focused pages. Changing your focus means a change in content. You would now produce contents that are valuable to your niche, and would get your site rank better rather than creating content to convert your visitors in to buyers immediately. As you create each page, it should have a goal towards micro or macro conversions, displaying soft CTAs (calls to action) or hard CTAs. You might start to wonder if your SEO-focused content is going to interfere in these conversions. Not too worry, it won’t. As Google’s algorithms focus on predicting and addressing visitors’ behavior online, great opportunities arise to combine your SEO and CRO strategies for a powerful marketing campaign.
What is The Next Revolution in B2B Sales?
In 2019, Digital tools and trends drastically changed the way B2B organizations sold to their customers. But what is to be expected in 2020? We have seen how digitization introduced new customer touch-points, the sudden need for mobile strategies, and more customer-centric organizational structures. Buyer behaviors changed, as did the way B2Bs businesses had to market. Now, B2B marketers are fired up to witness another significant revolution in sales – possibly the biggest ever. Here’s what you need to expect in the changes of B2B sales in 2020. As a B2B, your customers will thrive to be digitally savvy businesses who want to know how your product or service will impact their bottom lines. Currently, It is no longer enough to offer an outstanding product or service – you must also optimize your UX. At every touch-point with customers, your brand must deliver an astonishing UX. This includes your landing page or website, mobile applications, physical store, voice calls, and virtual communication. Cover all the basics to impress today’s business people. Customer retention and loyalty is significant to the long-term success of your B2B. Promote brand awareness and spread your word-of-mouth advertising by prioritizing customer support. In terms of offering customers the product or service they so desire, digital marketers today must focus on value rather than price. It is not enough to be the cheapest in your sector. You must provide the best value for the best price. To make customer experience a core objective at your company, you should focus on what makes your brand unique. This is one major reason customers will choose you instead of your competition. Let this be a core aspect of your business strategy.
How Outsourcing Can Help Your Startup Business
There are a lot of entrepreneurs out there with amazing talents, but one mistake they tend to make is that, they believe that have the ability to do it all. This can really slow down down the growth of the business. By outsourcing the day to day business tasks, the entrepreneur has more time to really focus on generating income and improving his or her workforce. Most entrepreneurs have long seen outsourcing as a strategic tool meant for huge businesses, but the technology behind outsourcing has made it an accessible tool for small and medium businesses. Indeed, outsourcing has made a positive impact on the success, growth and productivity of businesses. These days, small and medium businesses are outsourcing tasks. Why? because technology has gotten to the point where experts are able to work from anywhere in the world. In addition, the availability and accessibility of qualified professionals and experts who are no longer in the corporate world, for example, virtual executive assistants, marketing managers, graphic designers, copywriters, web developers, HR consultants, PR directors, IT specialists, and the list goes on. These freelancers come on board as subcontractors and save the small business owner the hassle of paying costly expenses associated with payroll taxes and costs such as health insurance and workers pension, as well as the confinement that growing a company in-house can present. Honestly, the first few steps you take towards outsourcing can be time-consuming, but when you figure out how to build your business with help from external professionals, this can produce an increase in efficiency and economical of scale. Successful entrepreneurs realize the inevitable power of outsourcing to handle areas of their businesses that are critical but simply don’t make have the time or expertise to deal with personally.
Customer Support: How Can You Improve This?
When it comes to running a business, your number one priority should be satisfying your customers right and making sure their expectations are constantly met. Which now brings me to my number one question: what is the most important thing you can do to improve relationships with your customers? The answer is right in front of you! Very obvious right? This is: improve customer support. The truth is, no matter how amazing your product is or how professional your staff is, one important thing that most customers are likely to remember is the direct connection they have with your company. Your customer service team acts as the first point of contact for your company, and customers’ experiences will be established by the skill and competence of the support they receive. A great company will already set up a good customer support and establish relationships with it’s customers. But an intelligent company will keep asking “How can we always give good customer support?” If you are not continuously on the lookout for avenues to improve your customer support, then your relationships with your customers will remain stagnant. Below are a few tips on how to be the best at serving customers: Strengthen your customer support skills: If your customer service team needs further trainings, by all means, train them. This is an investment you would want to make especially when your business is gaining more traction and your customer base keeps increasing – you need all the expertise you can get. Look at every touch point: Pay attention and carefully analyse those areas you feel are not necessary. Reverse is always the case, because when you begin to take cognizance of every aspect of your business, you would realize that they need as much attention as possible. Improve your customer interactions: Communicate back! When a customer contacts your business, the ideal thing to do is respond back. No matter how silly the question may be, your response goes a long way to improving customer interaction. Make sure your reps are engaged: Keep an eye on your reps and ensure they are following through with their tasks. No one wants to have reps that are idle, so ensure their hands are busy, either responding to a customer mail or high-five’ing each other on a job well done! Give your customers a way to give feedback: Something creative you may want to do is having a review system in your business. You always want your customers to feel like they are part of the company right? So make sure every now and then, you ask them for reviews or a simple 2 min survey every week could do the trick.
Take It or Leave It: Social Communication is The New Face of Business
To be very frank, in many organizations, Social Communication hardly gets the attention it deserves until the moment a serious issue occurs. But undermining the importance of a very strong communication is a mistake, and it’s affecting a lot of businesses today. The plain truth is this: the way a business communicates can be a major factor between success and failure of that particular business. In this social media age, we should be familiar with the problem that comes when a CEO mistakenly tweets something radical. Social media allows businesses and their customers to communicate effectively, directly and frequently, forming a strong collaboration and even allowing them to work on projects in the future. Whatever you think about the current view on social media, whether you believe it is time consuming, a farce or just a passing trend, we can not deny that many companies are using social media to communication to their customers or clients are benefiting immensely. Let’s not talk about a dusty old Facebook page updated once a month or frequent tweets just to trend. We are approaching a new social media era: one that every business and organization is in constant partnership and where customers and loyal clients are participating in the conversation.
