Facebook Reels: How SMEs can Maximize Video Content for Their Businesses
By Victoria Oladipo There is a current rise in the use of video content for content creation and for sales. Several statistics have been made for video content. 87% of marketers have said that Video content has helped them increase traffic and generate more users to their products Creating video content is a form of marketing that uses videos to promote and inform people about your product or service which is a good idea. It boosts engagement on your digital and social channels, educates your audience, and gives you a new way to reach out to them. Tiktok and Instagram reels have a bigger push for video content recently. Meta introduced reels to Instagram and it acted as a competition to TikTok. According to TechCrunch, Meta introducing reels to Instagram has been one of the fastest growing content formats so far and has been one of the huge contributors to Instagram and is now growing rapidly on Facebook. ALSO READ: Is Digital Marketing Excusable For Tech Start-Ups? The introduction of Facebook reels will help more SMEs and content creators reach a new audience, drive traffic and build amazing communities. Reels will also show in the users bar and people will get to see your videos whether they follow you or not. Facebook also introduced reels with a play bonus to reward the biggest creators with a play value. Although this Bonus Program is currently available to creators in the US, Facebook has promised to release it to other countries in the coming months. Another big advantage of the Facebook reels is that it gives your brand more personality than it has shown formerly. You become more creative and give life to what you’re promoting. The opportunities reels give your brand is very endless, like the use of AR shots, fun promotions, or sharing the behind the scenes of your product packaging or product process. All those are what gives life to your brand. Finally, the ROI for video marketing is great for conversion and sales which is built from trust. If pictures already bring conversion and sales, imagine what motion pictures will do for your brand. Video content is likely to ignite and provoke emotions for your audience. The best part of it is the traffic your brand gets to have and the sales it converts to for you. You can send us a message to provide quality marketing services for your businesses.
Is Digital Marketing Excusable for Tech Start-Ups?
By Victoria Oladipo The world has become digital, and millions of individuals, businesses, companies around the world use digital marketing to establish relevance and generate revenues for themselves. And even if according to Emarsys, 42% of the world’s population use social media, (which in a way, explains how brands gain visibility on social media and earn much revenues), digital marketing is not another word for social media marketing, as many people think. Rather, it is a form of marketing that is only possible through the use of the internet, to sell products and services. Digital Marketing comprises different online marketing strategies that individuals/businesses take advantage of, to identify, build, and turn an audience to turn into paying customers for products or services. The strategies include: 1) Search engine optimization (SEO) 2) Search engine marketing (SEM) 3) Content marketing 4) Social Media Marketing (SMM) 5) Pay-per-click advertising (PPC) 6) Affiliate marketing 7) Email marketing There are numerous benefits to digital marketing. The most notable amongst all, is that it helps individuals/brands to identify, build and sell to their target audience at an affordable cost, compared to the traditional form of marketing. Having established the importance of digital marketing to the average individual/business, it is totally not out of place for tech startups to leverage on digital marketing, if they are looking to thrive in the digital space. ALSO READ: The Importance of Content Marketing For SMEs While it is understandable that many tech startups at inception are limited in resources and funds, and may be primarily focused on creating the best products with seamless user experience, without a digital marketing strategy in place, brand visibility, client acquisitions and revenue generating opportunities will turn out a mirage. Implementation of digital marketing strategies would not only help tech startups develop the right product/services, but also: help them target the right audience that are in need of their products/services determine the right pricing models improve brand visibility, etc. When new tech startups are launched, they get to compete with other existing brands/companies for the same target audience. These are brands/companies that offer the same product/service as theirs. Also, according to a recent survey by CB Insights, 20% startups fail because they got outcompeted. Hence, digital marketing helps new tech startups stand a chance of successful competition and survival in the digital space. And in cases where a tech startup introduces a new product or service, digital marketing is still needed to identify the target audience, establish and maintain a strong online presence, create a community of loyal customers that can be sold to on the long run. Needless to say, digital marketing is not only important at the early stages of a tech startup, but at every stage. In a world driven by ever-changing digital technology, any tech startup not looking to leverage digital marketing is doing a huge disservice to itself. Conclusively, owing to the fact that the digital marketing industry is always changing, it is imperative that tech startups are up-to-date with the most recent digital marketing trends, and also come up with digital marketing strategies that work, and help them stay ahead of any competition. You can send us a message to provide quality digital marketing services for your start-up.
#FifthGems: Meet Ibukun Joyce, Marketing Coordinator at Burger King Nigeria
Marketing for me has been an adventure. I always try to look at it as a never-ending wave.
The Importance of Content Marketing for SMEs
It is a form of strategic marketing that is focused on creating and distributing value, through consistent content to attract and retain a target audience and to convert to a profitable action.
#FifthGems: Meet Nthanda Manduwi, Serial Entrepreneur & Media Icon
I like to think of myself as a storyteller. I love to tell stories in the most exciting and creative way.
How Digital Marketers Can Leverage on The Rise of NFTs
For marketers, it is important to see the rise of NFTs as an avenue to build their marketing strategies around web 3 projects.
The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership
The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022. The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s connection to young professionals across Africa. Through this partnership, both companies will leverage a perfect synergy focusing on empowering young professionals with the marketing roles and skills that are in demand in the tech industry, as there has been an unprecedent growth for talent within that space. “This partnership will help us reach out to young adults seeking a non-tech career role in the tech industry, empowering them with the knowledge they need to make informed career decisions. Africa is positioned for growth and with strategic partnerships such as this, we can increase global demand for African talent,” said May-May Ogoigbe, CMO at The Fifth Alley. In the bootcamp, participants will: 1. Understand the various marketing roles that are in demand in the tech industry 2. Learn the skills to improve their resume and secure their dream job 3. Know the importance of marketing in an organization 4. Learn how to be confident in presenting marketing ideas 5. Create a solid personal brand to attract potential recruiters 6. Join an interactive and supportive community 7. Be a part of a fast-growing industry 8. Get certified. “At Mentor Africa Foundation we’re dedicated to helping Africans achieve their full potential by connecting them with mentors and providing opportunities for career and personal advancement. In this light we’re excited to continue improving employability through initiatives and partnerships like this,” said Joyce Onyinye Chuks, Business Development Lead at Mentor Africa Foundation. About The Fifth Alley: The Fifth Alley is in the business of helping B2B and B2C markets grow in impact and revenue through exceptional marketing initiatives. About Mentor Africa Foundation: Mentor Africa Foundation is a not for profit built by Africans to provide an enabling environment for young Africans to achieve their full potential by equipping them with tools for personal and professional advancement across industries, countries and languages.
#FifthGems: Meet Happiness Nleweoha, Content & Social Media Specialist at Nestcoin
Tell us how you got started in your career I started out in 2018, fresh out of university. I got an internship at a media publishing company, The Guardian Nigeria, where I worked as a social media executive for about 6 months, then moved on to work as a content and social media strategist at a tech startup in 2019, and the rest they say is history. So far, I have worked on Africa’s largest real estate project, Eko Atlantic and today, I currently work with the Nestcoin team, where we are unlocking crypto opportunities in Africa with Crypto-Native Products. What makes you so passionate about this career path? Lol. I wouldn’t call myself passionate about this career path to be honest, but I am pretty passionate about excelling at what I do. And for now, that is marketing (content, product & growth). I think it is interesting how the right marketing can shape businesses and help achieve their core goals/objectives, so I am here for it. In your own words, what’s the goal of marketing? For me, I’d say the goal of marketing is to help achieve business goals & objectives at different points. Regardless of virality, huge vanity metrics and the likes, if your marketing efforts aren’t impacting the bottom-line business goals, then you may have to rethink who your marketing is for or what exactly you are doing. What has been some of your best moments in your profession? Achievements you’ll always be proud of. I have been fortunate to work with companies considered as big industry movers in my career so far, and I think being a part of highly regarded industry professionals counts as something. There have also been a lot of marketing successes in my journey, but I’d say some of my best moments still happen to be at various points where I was able to help other people get started in the field. I remember someone in particular who started her first role in the field as a social media intern sometime in 2021, she didn’t have a perfect experience, but months later, say 6, she was at a better point where she could say no to certain jobs and choose only the one, she really wanted, which to me was a proud moment. I find joy in helping people navigate through career huddles that I once had to face myself. I know how much having senior/more experienced folks in your corner can help your career, and I am always happy to help people starting out in the field. People have taken chances on me, so why shouldn’t i pay it forward? Three most important skills for a successful marketing career? Having worked in this field for a while, especially in content and social media marketing, I still do not feel like I really know that much, which is what I would say keeps me going. The thought of knowing that there is so much I still don’t know, the fact that there are always ways to do things better is a big motivation. So, I’d say the 3 most important/core skills for a successful marketing career are; Always looking to be better, wanting to learn new ways to do things. Having great communication and people skills will be highly necessary because working in marketing means working across different departments and even stakeholders. These departments could cut across the product team, sales, customer relations, design, and other creative teams. So, you must be able to build valuable relationships across. Finally, while this is not necessarily a skill, it is very important – There is nothing like working alone in marketing. Yes, I said it. To have a successful marketing career, you will need to find a marketing community or more experienced folks to relate with. That way you get to learn from other people’s experiences and also share yours to help others, and the good thing is the more you share, the better you become. Some good marketing communities include: DigiClan (Africa: Whatsapp)- for all marketing professionals The growth network (Global: Telegram) – for growth marketing enthusiasts and professionals Product Marketing Alliance community (Global; Slack) – for product marketing enthusiasts and professionals Digital Enthusiasts (Nigeria: WhatsApp) – for digital marketing starters and professionals. ______________________________________________________________________ Connect with Happiness Nleweoha on Instagram, Twitter & LinkedIn.
The Fifth Alley Launches Accelerator Programme for SMEs in Africa
The Fifth Alley, a Digital Marketing & Creative Agency serving businesses locally and internationally has unveiled its plans to grow the SME sector in 2022 through the launch of the SME Growth Lab. The SME Growth Lab (SGL) is a 4-weeks Digital Accelerator Programme designed to empower business owners with digital skills, knowledge, mentorship and community events with the aim of transforming their businesses and driving economical growth. As a cohort-based initiative, application for cohort 1 has began and will end on the 21st January 2022. KEY BENEFITS OF THE PROGRAMME Training on business acumen, sales, marketing, and leadership developement. Mentorship from business experts Access to business resources Exclusive access to community events Certificate of completion Strategic partnerships 24/7 support APPLICATION CRITERIA Must be a business owner based in Africa Must be between ages 18 – 40 Must be comitted to attending the virtual sessions and group calls Eager to volunteer and participate in community events Successful applicants will be contacted latest by 26th January 2022. For more information, join our SME community here.
#FifthGems: Nominate a remarkable woman in marketing!
In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally! We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well! The selection process is quite easy: Step 1: Complete the online form below. Step 2: Our team would review all submissions internally. Step 3: If the nominee is a great fit, we’d reach out to them for an interview. Step 4: Each month, we’d publish an interview of a nominee on our website. Loading…
