#FifthGems: Meet Ibukun Joyce, Marketing Coordinator at Burger King Nigeria
Marketing for me has been an adventure. I always try to look at it as a never-ending wave.
The Importance of Content Marketing for SMEs
It is a form of strategic marketing that is focused on creating and distributing value, through consistent content to attract and retain a target audience and to convert to a profitable action.
#FifthGems: Meet Nthanda Manduwi, Serial Entrepreneur & Media Icon
I like to think of myself as a storyteller. I love to tell stories in the most exciting and creative way.
How Digital Marketers Can Leverage on The Rise of NFTs
For marketers, it is important to see the rise of NFTs as an avenue to build their marketing strategies around web 3 projects.
The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership
The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022. The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s […]
#FifthGems: Meet Happiness Nleweoha, Content & Social Media Specialist at Nestcoin
Tell us how you got started in your career I started out in 2018, fresh out of university. I got an internship at a media publishing company, The Guardian Nigeria, where I worked as a social media executive for about 6 months, then moved on to work as a content and social media strategist […]
The Fifth Alley Launches Accelerator Programme for SMEs in Africa
The Fifth Alley, a Digital Marketing & Creative Agency serving businesses locally and internationally has unveiled its plans to grow the SME sector in 2022 through the launch of the SME Growth Lab. The SME Growth Lab (SGL) is a 4-weeks Digital Accelerator Programme designed to empower business owners with digital skills, knowledge, […]
#FifthGems: Nominate a remarkable woman in marketing!
In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally! We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well! The selection process […]
The Importance of Strategic Partnerships for small Businesses
Strategic partnerships are mutually beneficial for both your small business and the partner, especially when both businesses are not competing.
The Second Edition of The Marketing Experience Summit Kicks Off!
It’s finally happening – The Marketing Experience Summit is back – Bigger, Better & Virtual! The marketing space may feel like it is getting fiercer and competitive, audience behaviors are changing rapidly and it may feel like your ad spend budget can not get anywhere fluffier. Only the marketers who adapt and change […]
