The Importance of Content Marketing for SMEs

IMPORTANCE OF CONTENT MARKETING FOR SMES

It is a form of strategic marketing that is focused on creating and distributing value, through consistent content to attract and retain a target audience and to convert to a profitable action.

The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership

The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership

The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022.   The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s […]

The Fifth Alley Launches Accelerator Programme for SMEs in Africa

SME Growth Lab

  The Fifth Alley, a Digital Marketing & Creative Agency serving businesses locally and internationally has unveiled its plans to grow the SME sector in 2022 through the launch of the SME Growth Lab.   The SME Growth Lab (SGL) is a 4-weeks Digital Accelerator Programme designed to empower business owners with digital skills, knowledge, […]

#FifthGems: Nominate a remarkable woman in marketing!

Fifth Gems: Nominate a woman in marketing

In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally!   We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well!     The selection process […]

The Second Edition of The Marketing Experience Summit Kicks Off!

DIGINEXT SUMMIT 2021

It’s finally happening – The Marketing Experience Summit is back – Bigger, Better & Virtual!   The marketing space may feel like it is getting fiercer and competitive, audience behaviors are changing rapidly and it may feel like your ad spend budget can not get anywhere fluffier.   Only the marketers who adapt and change […]