Facebook Reels: How SMEs can Maximize Video Content for Their Businesses
By Victoria Oladipo There is a current rise in the use of video content for content creation and for sales. Several statistics have been made for video content. 87% of marketers have said that Video content has helped them increase traffic and generate more users to their products Creating video content is a […]
Is Digital Marketing Excusable for Tech Start-Ups?
By Victoria Oladipo The world has become digital, and millions of individuals, businesses, companies around the world use digital marketing to establish relevance and generate revenues for themselves. And even if according to Emarsys, 42% of the world’s population use social media, (which in a way, explains how brands gain visibility […]
#FifthGems: Meet Ibukun Joyce, Marketing Coordinator at Burger King Nigeria
Marketing for me has been an adventure. I always try to look at it as a never-ending wave.
The Importance of Content Marketing for SMEs
It is a form of strategic marketing that is focused on creating and distributing value, through consistent content to attract and retain a target audience and to convert to a profitable action.
#FifthGems: Meet Nthanda Manduwi, Serial Entrepreneur & Media Icon
I like to think of myself as a storyteller. I love to tell stories in the most exciting and creative way.
How Digital Marketers Can Leverage on The Rise of NFTs
For marketers, it is important to see the rise of NFTs as an avenue to build their marketing strategies around web 3 projects.
The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership
The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022. The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s […]
#FifthGems: Meet Happiness Nleweoha, Content & Social Media Specialist at Nestcoin
Tell us how you got started in your career I started out in 2018, fresh out of university. I got an internship at a media publishing company, The Guardian Nigeria, where I worked as a social media executive for about 6 months, then moved on to work as a content and social media strategist […]
The Fifth Alley Launches Accelerator Programme for SMEs in Africa
The Fifth Alley, a Digital Marketing & Creative Agency serving businesses locally and internationally has unveiled its plans to grow the SME sector in 2022 through the launch of the SME Growth Lab. The SME Growth Lab (SGL) is a 4-weeks Digital Accelerator Programme designed to empower business owners with digital skills, knowledge, […]
#FifthGems: Nominate a remarkable woman in marketing!
In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally! We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well! The selection process […]
