Why SMES Should Focus on Building Communities


By Victoria Oladipo   The way to foster relationships and encourage conversations about your brand is by building a community. The importance of building communities is to bring all your followers to one place and also make it possible for your audience to chat with like-minded people.    People who are part of your brand […]

Can A Good Product Market Itself?

Good product

By Victoria Oladipo   For many brands, marketing is not essential because they believe that they have good products and that those products will market themselves. A good product and great marketing give a better brand positioning than a good product without marketing.   One of the greatest myths is that good products will sell and […]

5 Things To Avoid in Social Media Marketing

  By Victoria Oladipo   With social media marketing, it is always exciting to put out your products or services. As much as this excitement occurs, it is also important to note that not everything is suitable for your brand. You would need to sieve what you want from what you don’t have to do […]

5 Branding Tips Your SME Needs

By Victoria Oladipo   5 Branding Tips Your SME needs   When it comes to branding, what many people believe is that it should be left to only big brands. What they do not know is that branding is what makes brands go from small to being the big names they now bear.   At […]

5 Ways to Improve Your Content

  By Victoria Oladipo   Content is basically anything produced with the aim of informing, educating, instructing or entertaining an audience. Unless otherwise stated, content is not restricted to ‘texts’ only. It could also be in form of audios, videos, pictures, etc. As long as it educates, informs or entertains.   Before we delve into […]

Facebook Reels: How SMEs can Maximize Video Content for Their Businesses

Facebook Reels

  By Victoria Oladipo   There is a current rise in the use of video content for content creation and for sales. Several statistics have been made for video content. 87% of marketers have said that Video content has helped them increase traffic and generate more users to their products  Creating video content is a […]

Is Digital Marketing Excusable for Tech Start-Ups?

Digital Marketing

    By Victoria Oladipo   The world has become digital, and millions of individuals, businesses, companies around the world use digital marketing to establish relevance and generate revenues for themselves.   And even if according to Emarsys, 42% of the world’s population use social media, (which in a way, explains how brands gain visibility […]

The Importance of Content Marketing for SMEs


It is a form of strategic marketing that is focused on creating and distributing value, through consistent content to attract and retain a target audience and to convert to a profitable action.