The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership

The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership

The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022.   The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s […]

The Fifth Alley Launches Accelerator Programme for SMEs in Africa

SME Growth Lab

  The Fifth Alley, a Digital Marketing & Creative Agency serving businesses locally and internationally has unveiled its plans to grow the SME sector in 2022 through the launch of the SME Growth Lab.   The SME Growth Lab (SGL) is a 4-weeks Digital Accelerator Programme designed to empower business owners with digital skills, knowledge, […]

#FifthGems: Nominate a remarkable woman in marketing!

Fifth Gems: Nominate a woman in marketing

In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally!   We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well!     The selection process […]

The Second Edition of The Marketing Experience Summit Kicks Off!

DIGINEXT SUMMIT 2021

It’s finally happening – The Marketing Experience Summit is back – Bigger, Better & Virtual!   The marketing space may feel like it is getting fiercer and competitive, audience behaviors are changing rapidly and it may feel like your ad spend budget can not get anywhere fluffier.   Only the marketers who adapt and change […]

The Fifth Story

The Fifth Alley

The Fifth Story: Who We Are The Fifth Alley was founded with one mission in mind: demystify the core essence of marketing for businesses. Ours is a story of greater impact – becoming the leading marketing partner, fully committed to serving Startups, SMEs & Entrepreneurs. We are driven by empathy and take pride in providing […]

Video Marketing: An Important Part of SEO

Video Marketing: An Important Part of SEO

Videos have always played an important role in Google ranking and visibility. For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks. So how does video Help SEO? Now that we are talking about organic visibility for Google rankings, building a […]

How to Build a Social Media Strategy in 2021

How to Build a Social Media Strategy in 2021

We’ve seen so many businesses going into social media abruptly. They have a basic idea on what to do on social media, but they simply do not understand how to begin or where to even start from. Some businesses just employ an intern and give them access to the company’s social media accounts for them […]

Product Marketing vs Product Management: Pros and Cons

Product Marketing vs Product Management: Pros and Cons

Product marketing and product management are two distinct roles that often get people so confused. From starting raging debates, to mixing up roles and asking “Who’s job is this?” Some organizations have done a great job in differentiating the job duties and reducing friction between both job titles. Let’s clarify the roles Product marketing is […]