#FifthGems: Meet Ibukun Joyce, Marketing Coordinator at Burger King Nigeria

Marketing for me has been an adventure. I always try to look at it as a never-ending wave.
The Fifth Alley and Mentor Africa Foundation Announce Strategic Partnership

The Fifth Alley and Mentor Africa Foundation announced today that the companies have entered into a strategic partnership that will provide a 2-day exclusive bootcamp to young professionals who would like to start a career in marketing in 2022. The partnership brings together The Fifth Alley’s expertise in corporate career training and Mentor Africa’s […]
#FifthGems: Nominate a remarkable woman in marketing!

In 2022, we’d be spotlighting the achievements of 12 African women making an impact in the marketing space locally and globally! We believe in recognizing the women in our community who are doing great work, and creating a pathway for other women to follow and make impact as well! The selection process […]
The Second Edition of The Marketing Experience Summit Kicks Off!

It’s finally happening – The Marketing Experience Summit is back – Bigger, Better & Virtual! The marketing space may feel like it is getting fiercer and competitive, audience behaviors are changing rapidly and it may feel like your ad spend budget can not get anywhere fluffier. Only the marketers who adapt and change […]
The Fifth Story

The Fifth Story: Who We Are The Fifth Alley was founded with one mission in mind: demystify the core essence of marketing for businesses. Ours is a story of greater impact – becoming the leading marketing partner, fully committed to serving Startups, SMEs & Entrepreneurs. We are driven by empathy and take pride in providing […]
DigiNext: The Marketing Experience Summit | Nov. 26th 2020

Are you ready to be part of a life-changing event? Join this visionary and actionable virtual summit to learn the latest highly-effective marketing strategies (through best practices and real-life scenarios) for driving and maximizing your marketing channels now and beyond. About DigiNext: This is a One-day free Marketing Event led by industry professionals with proven […]
Instagram Reels: What you should know about this TikTok Rival

Instagram Reels, the organization’s huge effort in contending with TikTok on short interesting content has finally launched globally. The new feature is now accessible across 50 countries, including the U.S., as Instagram had recently announced. Reels is now presently accessible in key global markets, for example, India, Brazil, France, Germany, the U.K., Japan, Australia, Spain, […]
New Google Meet tab on Gmail for iOS and Android

Google is stepping toward its Meet integration with Gmail today, bringing the videoconferencing platform straightforward into Gmail for iOS and Android. Individuals who use Gmail on mobile won’t need the devoted Google Meet application to join meetings, and Google has chosen to incorporate Meet as a different, and rather enormous, tab at the bottom of […]
Instagram is Set to Launch its own version of GoFundMe that will allow users to raise Money for Personal Projects

According to a recent post, Instagram has revealed a new feature that will permit users to launch a GoFundMe-style fundraising on Instagram. The organization’s Personal Fundraiser feature is for individuals to fund-raise for an individual purpose, such as yourself, your private company, a companion, or a reason that is critical to you. It’s quite similar […]
New Update: Snapchat launches Free Advertising Certification Course for Businesses

Isn’t it exciting that we are seeing more from Snapchat? Since the COVID 19 pandemic, Snapchat has been dishing out some useful resources to help people in these trying times. Recently from Snapchat was the launching of a mental health resource center – “Here for You“, a psychological well-being resource center to help individuals encountering […]