10 Must-Have Tools for Digital Marketers in 2020
I really don’t want to be emotional, but today, digital marketers live beyond the instruments of the trade. Present day marketers are required to be at a million places at the same time. Regardless of whether we’re burrowing through information or calibrating our social presence, leaning on the right digital marketing tools implies that we are time conscious and keeping up our mental stability. We’ve embarked to assemble a list of tools that are important to digital marketers of every kind. All things considered, no two marketing groups are made equivalent. It doesn’t make a difference if you’re on a somewhat little team or you’re searching for big business level digital marketing tools, this comprehensive list has you secured. To make it simpler for you, we have put together this list by strategy – Which includes: Organic Social Media Paid Social Media Display Re-targeting Content Curation Customer Service Organic Social Media Woobox This is a social media marketing platform that underlines intelligent content. The platform is maybe most popular as a turnkey solution for running social media giveaways and competitions, Instagram competition to be specific. From curating entries from #hashtag to choosing winners randomly, WooBox removes a significant part of the legwork from running a contest or giveaway by means of social. Sprout Social Sprout is a social media management platform that makes it simple for brands to viably interact with current customers and forthcoming customers. We trust Sprout’s highlights and functionalities can represent themselves. Paid Social Media 3. Power Editor by Facebook The power editor is Facebook’s own device for making and running hyper-explicit advertising efforts. Facebook is continually improving its promotion platform, and much of the time, the creates new targeting and monetary planning features for customers. For advertisers simply beginning with paid social, this is effectively extraordinary compared to other advanced promoting tools with no third-party expense to make and manage your adverts. The platform’s key parameters guarantee that you target precisely who you need; However you can likewise set budgets to abstain from smothering your spending plan. ALSO READ: Top 7 Best Marketing Analytics Tools for 2020 4. Twitter Ad Platform Twitter is another significant platform businesses ought to think about paying to promote their services on. Twitter has some awesome highlights for targeting, with features to effectively segment that incorporates the capacity to focus on specific keywords so that at whatever point somebody Tweets out, or interacts with a Tweet, utilizing that keyword they’ll be targeted. The platform is particularly helpful while focusing on mobile customers, as 86% of Twitter’s ad income originated from mobile in 2015. Display Re-targeting 5. ReTargeter ReTargeter is a versatile tool that utilizes site retargeting, search retargeting and dynamic retargeting. You can utilize ReTargeter as a self-administration platform or you can pass the entirety of your projects onto an account group to run your retargeting for you. You can utilize these inquiry administrations individually or join a few into a custom bundle. The platform gives importance for e-commerce businesses given that the ReTargeter has entry to buyer behavioral data of more than 150 of the web’s top retailers. 6. AdRoll AdRoll is one of the most notable names in the retargeting space, bragging a client base of more than 35,000 promoters. Its platforms gives access to more than 500 advertisement trades, which incorporates a large portion of the significant social media platforms. It offers a self-administration platform, however you can likewise use its workers for extra assistance just in case you need it. The examples of overcoming adversity behind numerous AdRoll clients are completely crazy, with reports extending from a 35% lower CPC to a 265% lift in sales now and again. Content Curation 7. Scoop.it Scoop.it is a wonderful tool for effectively finding and sharing one of a kind, pertinent content to your social media networks, websites and then some. With Scoop.it you can discover months worth of incredible contents right away. 8. Kapost Kapost is a platform that considers each progression of the substance showcasing cycle. One fabulous capacity is the ability to dole out various bits of content that includes diverse buyer personas, which shows which phases of the content marketing cycle your prospects are well on their way to convert on. ALSO READ: TOP 10 Sites for Learning Online Customer Service 9. Live Chat LiveChat adopts an increasingly proactive strategy for client support by encouraging discussions with customers visiting your site. The chat box that lives on your website lets your potential clients chat directly with some of your customer service reps, helping you successfully answer questions and requests swift and effectively. 10. Zendesk Zendesk gives a full set-up of tools that can get your customer service team up and responding to all of your clients’ needs. The platform totals the entirety of your communication channels into one spot, which makes it easy to respond to your messages, calls and questions. Zendesk can be integrated with some social management platforms, which smoothens out your social media support endeavors.
Top 7 Best Marketing Analytics Tools for 2020
Making data driven choices is the way to a fruitful advertising. Picking the correct marketing analytics tools, measuring your data effectively and upgrading your advertising endeavors by it, will have the effect between failing to arrive at your marketing objectives and totally smashing them. In this post, we will look at an assortment of marketing analytics tools with various objectives, highlights, qualities, and shortcomings. Make a point to pick the correct set of marketing tools that will assist you with understanding your data and use it to support your marketing efforts. Infinigrow Understanding the genuine business effect of your marketing investments is fundamental to the accomplishment of your business. With this information, you can guarantee that you are continually putting your marketing plan in the channels and activities to drive development. Infinigrow, an AI-driven marketing planning optimization platform, helps you do this by interfacing with your CRM, marketing mechanization platform and the remainder of the tools in your marketing stack . InfiniGrow gives you incorporated, continuous perceivability into your data. The platform permits you to gauge the aftereffects of any spending situation so you can come up with the best marketing plan for your organization. On the off chance that that wasn’t sufficient, InfiniGrow furnishes you with progressive, AI-created proposals about where to allot your budget to boost your results. With Infinigrow, you can comprehend the specific impact that your marketing activities have on your business and unquestionably assign your marketing budget toward the best-performing channels to hit your goals. Heap Analytics Heap analytics is one of the “most youthful” web and mobile analytics tools out there, with fundamentally the same as functionalities to MixPanel. Heap analytics will naturally follow any activity taken by your site guests and permits you to physically choose the occasions you wish to analyze and see in your dashboard. Heap additionally tracks single user’s behavior and permits you to fragment users as per behaviors. You can likewise utilize Heap to make funnels. Heap’s consequently gathered data makes it conceivable to see every event’s data retroactively right back to the day the Heap code was introduced, regardless of whether it wasn’t an event you first decided to track and show on your dashboard. Heap’s target audience is truly like MixPanel’s. On the off chance that an Android application is a piece of your marketing strategy, at that point this is certainly not the tool for you! Heap doesn’t yet support Android applications. Heap can be a reasonable tool for advertisers needing information on events and conversions of their site, product or iOS application. Mixpanel With this tool, you can comprehend your customers better and smooth out your content and offers to improve conversions. Mixpanel permits you to segment your data dependent on various metrics to give you an increasingly exact perspective on your performance for various segments. In like manner, you can see your customer’s activities to understand how they’re utilizing your products and in the event that they’re hitting roadblocks. The cohort analysis encourages you to look at how different set of individuals utilize your site for a specific event. Maybe one of the most significant highlights of this tool is the flow that pictures how clients experience your site pages. Having this data will assist you with optimizing your pages for better conversions by recognizing points where clients drop off in your campaigns. Added to these, you can make alarms with the goal that you’ll know when a few metrics experience unexpected change. Mixpanel gives reports to share your results on your key performance indicator (KPIs) with your colleagues. Oribi Oribi empowers everybody to settle on more astute and quicker information driven choices. With its basic UI and results focused highlights it’s extremely simple, and there’s actually no need for unlimited reports or analysts. Oribi naturally gathers 100% of your site events and conversions, without the need to physically characterize them or make code changes. Any change on your site will naturally be followed by Oribi and featured as another event, alongside any pattern, change in results or anything you have to focus on. Oribi is fundamentally for any advertiser or marketer who wishes to concentrate on improving marketing results, without depending on developers or analysts. ALSO READ: 5 Best Tools for Working From Home Cyfe On the off chance that you’re searching for an all- round analytics tool, at that point Cyfe is an incredible alternative to consider. This device permits you to add gadgets to your dashboard from the accompanying classes: Web analytics Blogging Promoting Sales and Finance Email Social media Search engine optimization Added to these, you can include custom gadgets. With Cyfe, you can add your marketing platforms like Google Analytics, Facebook, and others and have the option to follow their performance in a spot. Essentially, it’s a simple method to gather and view the entirety of your marketing data (in spite of that, you can use it for different purposes also, for example, watching out for your sales and your sales reps), in one spot. The tool gives ongoing updates on all the platforms which improves your data exactness. Moreover, you can make reports effectively from the data accessible on this platform. This is valuable on the off chance that you have colleagues or a supervisor who needs to see your marketing reports to assess the performance of your campaign. Ubersuggest Ubersuggest is a free SEO instrument that has practical experience in creating new keyword ideas. In the data given by Ubersuggest, you will know the measure of research and advancement during the most recent year of your keyword, the degree of difficulty it presents for a SEO strategy, the worth that is offered in click through rates and furthermore the sum which you can invest to build up a sponsored link. Ubersuggest goes about as an extraordinary facilitator and invigorates your inventiveness to advance content that your organization did or does. Through the information you give, you can make a few techniques to improve your online presence
Customer Lifetime Value (CLV) vs. Customer Acquisition Cost (CAC)
We write a lot about digital marketing insights on The Fifth Alley. From internet marketing strategies, to email marketing tools to online strategies — if it’s reasonable, and it can assist you with a better understanding of the performance of your online marketing efforts, we have just what you need! Today, we need to discuss two measurements that, while identified with advertising performance, are not really publicizing specific and are intended to assist you with proper understanding of performance at a business level. Lifetime customer value (LCV) and Customer acquisition cost (CAC) are two particular yet similarly essential measurements. Lets talk about why they’re significant, how they vary, how they’re connected, and how you can ascertain each. Definition of Customer Lifetime Value (CLV) The lifetime value of a customer, or customer lifetime value (CLV), represents the aggregate sum of cash a customer is relied upon to spend in your business, or on your items, during their lifetime. This is a significant figure to know since it helps you make choices about how much cash-flow to put into resources for obtaining new customers and holding existing ones. For instance, the CLV of a Honda proprietor may be as much as $100,000 in the event that they are content with their vehicle or minivan decision and wind up purchasing a few as the years progressed. Or on the other hand the CLV of a standard espresso consumer may be much higher than that, depending on what number of cups of espresso they drink a day and where they get it. However, somebody who purchases a home twice in their life may just be worth, say, $15,000 to a realtor, in light of the fact that while the estimation of the buy is tremendous, the rate paid to an operator is just a small amount of that. In the comprehensive view, CLV is a check of the profit related with a specific customer relationship, which should direct the amount you are happy to invest to keep up that relationship. That is, on the off chance that you gauge one client’s CLV to be $500, you wouldn’t spend more than that to attempt to keep the relationship. It just wouldn’t be productive for you. Definition of Customer Acquisition Cost (CAC) Customer acquisition cost (CAC), as you may accumulate from the name, is the cost of converting or persuading a potential client into an actual client. This may sound similar to cost per action or activity (CPA), don’t stress, you’re not going insane—the two are connected yet not the same. You can isolate the two in your brain by considering CPA a crusade level measurement, and CAC as an all the more overall, business-level measurement. CAC envelops the cost of acquiring business over the entirety of your marketing efforts—on the internet and offline, billboards and media placements, Google Ads and Facebook advertisements, even the expense of a customer looking at a signpost in front of a store. Likewise remember that your CPA isn’t equivalent to your cost per conversion. In case you’re maintaining a lead gen business, an “activity” in one of your Google Ads crusades may be a content download, an online class enrollment, a call, some other activity that isn’t really a aimed at turning a prospect into a client. In case you’re an online store, your CPA for a given campaign might just be the expense of tempting a possibility to navigate to your online store and afterward purchase something. CLV vs. CAC – The Relationship Normally, you’re searching for a connection between your CLV and your CAC, with your CLV being the higher of the two numbers. The less it costs you to gain a single customer and the more overall value that customer represents, the more benefit you stand to make. As opposed to looking for a distinct inconsistency directly off the bat, however, a progressively gainful technique is to build up the two numbers, utilize that as a benchmark, and afterward work to push them separated over the long run. Allowing that margin to get too thin can bring about some problematic stability issues. MORE RESOURCES 4 SaaS Customer Acquisition Best Practices, David Skok. What’s Your Real Customer Acquisition Cost, Carlos Eduardo Espinal, Seedcamp Startup Killer: The Cost of Customer Acquisition, David Skok How to calculate customer livetime value, Clint Fontanella, Hubspot
Difference Between Copywriting & Content Writing
Do you think there is any difference between Copywriting vs Content Writing? Yes, they are undoubtedly not the same, so there’s a huge difference. It’s not actually the difference between fruits— more like oranges and tangerines— quite close enough. For youthful writers searching for work, it is extraordinarily imperative to know the contrasts between the two; each present a novel set of difficulties and abilities to progress admirably. Here, we pinpoint the significant contrasts between copywriting and content writing. Why? The best differentiation between copywriting and content writing lies in its motivation. Copywriting is selling your personas on your brand image; content writing is quietly informing them about it while conveying important content. Copywriting is the craft of selling individuals on a thought, brand or belief system. The best copywriting joins the products and philosophy of a brand together to make branding. Copywriting is advertorial in nature as its purpose is to pitch clients to utilize a brand’s products and additionally benefits. Content writing is the craft of making content. It needs to either inform, educate or engage; it needs to have an unmistakable reason and additionally purpose for the piece; it needs to speak to the brand’s voice; it should be a decent read/watch/listen. The best content writing is centered around the nature of the publication, regardless whether it originates from a brand or a publisher. For brands (and a few information driven publishers), content writing lines up with vital business and advertising objectives to draw in crowds and potential clients. Here’s a single direction to look at the two: content writing passes data along to your crowd while copywriting uncovers what your brand image is about. The two, obviously, do share similarities. For a certainty: objectives. Both copywriting and content writing ultimately try to convert a reader into a sale or a lead. Another closeness: the two of them should be elegantly written. What is elegantly written for one contrasts from the other, yet quality composition, for whatever reasons, connects with readers to continue reading. Primary concern: a definitive goal of copywriting is to sell a thought while a definitive objective of content writing plans to create valuable content to enable the audience to comprehend your brand and create interest. ALSO READ: Difference between augmented reality and artificial intelligence The Job An axiom: copywriters write copy and content writers create content. In the event that you’re befuddled at what this implies, at this point you should realize all will be clarified. Another difference between copywriting and content writing lies in the job responsibilities. A copywriter is an expert whose activity is committed to creating copy, which is generally, but not always, shortform. This can come in numerous structures (see underneath), yet the general thought is that a copywriter creates marketing material professionally. It is their trade, craft, abilities—anything you desire to call it. Presently, a content writer can be anybody. She does not need to be an expert writer, however someone who produces content. Because of the democratization of the web, anybody can wrote now, including experts, administrators, creators, bloggers, programming engineers, CEOs, brands, and so on. Obviously, the best content writer understands the specialty of content writing, however it may not be their trade. Main concern: A copywriter is an expert who composes marketing copy; a content writer can be anybody creating content. Types of Writing A copywriter writes marketing material, a content writer composes content—but what kinds of advertising material and content? This is the last significant qualification between the two. Customarily, copywriting was restricted to only promoting materials years ago. Be that as it may, the internet changed the extent to which copywriters can write for clever slogans. Today, the list includes, however isn’t restricted to: Advertisements, on the intenet and off Trademarks and slogans Site page content Website optimization content TV or radio business promoting commercial contents Video contents White papers Inventories Announcements Pamphlets Postcards Direct mail advertisements Post office based mail letters Jingle verses Online networking Copywriters today observe a lot of lapses with content writers and specialized writers, but recall: the fact is to sell you an idea as a component of a marketing effort. In a like manner, content writing has a lot of chances to write various types of content, including, but not restricted to: Articles Blog entries Newspaper pieces Magazine highlights White papers Newsletters Digital books Books Print magazines Online networking Webcasts TV Film Radio That’s right—even TV and film is viewed as content nowadays, only a different kind. What you truly need to know is that brands of assorted types need copywriting and content writing to remain new. So, there’s a lot of opportunities for writers out there to take a jab at both. It’s simply a question of seeing which one you have a skill for and staying with that one.
Top Digital Marketing Careers in 2020
It doesn’t matter whether you’re in supervisory marketing role, or you just got out of university, or you’re looking at being a part of the digital marketing sector, there are endless career possibilities, which means that making a concrete decision on which area of digital marketing you’d like to focus on can be quite challenging. When choosing any job or position, it is critical to weigh all possibilities – the advantages, the disadvantages, the benefits, and the availability of the position. Nonetheless, specialist in digital marketing are so much in luck! Why? Because there is currently a high demand for experienced digital marketers. The truth is, digital marketing is highly lucrative, with the constant need for skilled professionals raising wages and the evidence of top-notch digital marketing strategies that have been generating massive profits for organizations and small business owners. Characteristics of a Successful Digital Marketer Indeed, a lot of people believe that marketing professionals are very creative. There are quite a number of traits that make digital marketers successful in their various roles. Some of the most critical characteristics that any digital marketer must possess are: Entrepreneurial mindset: One important skills of a digital marketing is having the ability of taking charge of your own future.As many careers are involved in adapting to a digital landscape, digital marketers keep teaching themselves the necessary expertise to create outstanding digital marketing strategies whenever an issue occurs. Dependability: Digital marketers are often tasked with hitting social media goals or creating successful digital marketing strategy. They must be able to deliver.If you’re the type of person that loves working towards achieving set goals and getting your work done in a timely manner, then a career in digital marketing is probably for you. Flexibility: Everything in digital marketing moves at an immeasurable speed and change is the only constant thing you can bank on.In order to have the best career in digital marketing, you need to be receptive to change and enjoy the unpredictable nature of the industry. Problem solving: As digital experts, you are at the front line of advancement. There will be times when you are faced with challenges that haven’t been solved before.You need to be someone who plans and sets realistic goals, but also have the expertise and mindset to adjust to whatever comes your way.Have it at the back of your mind that you should always be focused on how to improve and do things more effectively. Creativity: Digital marketers usually have a strong background in creating designs and copy writing.A very important part of digital marketing is creativity and innovation, and both are equally important as any other quality.Keeping up with your competition is good, but coming up with something way better and different with each and every project is better. Digital Marketing Careers As stated above, digital marketing is in high demand for organizations and brands. Digital marketers who choose to specialize in any area of interest are more likely to embark on a career path that is quite meaningful to them. The following roles are some of the top digital marketing careers for digital marketing professionals looking to specialize in 2020 and beyond: User Experience Designer: User experience designers (UX designers) oversee the creation of fantastic use experiences of products online and services that are digital. As the engagement of users online is increasing, users are prone to staying longer on website or apps.User experience designer must create experiences that keeps the users glued. From the design interface of web pages, to how customers interact with support. UX designers are an integral part of any digital marketing strategy The average salary earned by a user experience designer in the Canada is C$62,511. SEO Specialists: An SEO specialist has the expertise in search engine optimization.SEO specialists work to create implementable strategies that move websites on top of Google’s search engine result.This eventually increases the number of leads to the website. An SEO specialist must always think of technical and strategic ways of solving complex web issues. The average salary earned by a SEO Specialist in the Canada is C$48,847. Content Creator: Talking about digital marketing careers, content creators are able to use creative elements to come up with outstanding contents.Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when. The average salary earned by a content creators in the Canada is C$40,483.
Getting Started With Email Marketing Tools in 2020
In one point in your business, you’ve probably come across email marketing. This is an art and science of generating sales for your online store using just emails. It’s that simple! For example, sending an email to people who abandoned their shopping carts is a way of email marketing. Or a sophisticated method, like sending numerous campaigns that work in synergy to multiple sales exponentially. If you approach email marketing for retailers who sell products online with this mindset, you’ll perform better. Let’s understand one thing, email marketing isn’t about blasting and bombarding your audience. There’s so much more to email marketing for online stores and retailers than just sending weekly emails and one follow up email. An online business has vast opportunities, to build an email list. From the moment a customer visits your online store to the time they check out, there is a 95% chance to collect their email address. Even though they do not plan to spend so much time on your website, you still have a chance to engage them for their email address. Here are some examples of email marketing tools you can use to grow your email list for your online business. You need these tools to run successful campaigns. These tools will help automate your marketing and email campaigns the best way. The gag is, it’s all about making your job easy and flexible. Aweber: Send emails and create a lasting connection with your audience like never before. This software has become quite popular among digital creators and has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. Features: New WordPress Plugin Growth in support for AMP Email Pre-built email campaigns Split testing emails Curate updates, campaign copying and more 2. Mailchimp: Whether you’re a novice or you’re just starting your business, no matter what stage your business is in, Mailchimp has basically all the tools you need to be at the top of your marketing campaigns. Features: Integrate your emails with shopping carts and CRM’s Free email service for up to 2,000 subscribers. Create personalized sign up forms that matches your brand Send customized messages to your subscribers. Enjoy Mailchimp’s drag and drop feature. ALSO READ: 5 Online Tools To Help Your Business Grow 3. Mad Mimi: You may ask. Why Mad Mimi? This is like the easiest way to create, send, share and track email newsletters online. It’s for people who just want to send emails that are simple and easy to create. Features: Uplifting form and function Mobile friendly emails Convenience cloning 4. Get Response: Get response is another email marketing solution that has intuitive designs and tools for creating beautiful and attractive email newsletters. They have quite a lot of email template designs that allow user to unleash in their creativity to promote their brand and business. Features: Creative editing tools Marketing automation Blocking features for adding text and buttons Save snippets and retrieve your email history Explore all creative possibilities in creating your own email design via HTML code editor. A vast amount of custom templates for impressive designs 5. Constant Contact: Constant Contact is one of the best email marketing service for small businesses and start-ups. Their email automation software comes with a 60-day free trial and allows users to customize and integrate options while keeping campaigns simple and user-friendly. Features: Drag and drop editing made super easy Automated email marketing E-commerce email marketing Real time tracking results for email campaigns Segmented and automated emails It’s important to have these tools because your email campaigns can take a new dimension. We highly recommend Mailchimp for your email marketing. MailChimp is the best way to design, send, and share email newsletters. More than 15 million people and businesses around the world use MailChimp. It allows you to send marketing emails, automated messages, and targeted campaigns. We wish you all the best in your email marketing campaigns!!!
Brand Communications Strategist, Sophie Mokah, Talks About the Impact of Social Media in Canadas Fashion Industry
We recently caught up with the super smart Sophie Mokah, Brand Communications and Fashion Enthusiast. She is the Chief Creative Officer of Pinq Communications a Brand Communications and Creative Agency. She is a fashion connoisseur and a lover of all things creative. A Christian, a wife and a mom of two children. She is currently living with intention and navigating being a business owner and motherhood all at once. TFA: Please tell us a little bit about yourself SM: My name is Sophie Mokah, I am a Brand Communications Expert and a Fashionista. In 2019 I founded Pinq Communications a Brand Communications and Creative Agency. My agency has different sides to it, it touches every creative part of Marketing – Ibrand.ca. I have always loved creative arts as a little girl, I grew up with fashion, arts and music. My mom has always been my biggest fashion inspiration. She ran her own fashion and creative agency too, and that inspired me a lot. Three years ago, I stumbled on digital marketing while working as a Creative Director for a Fashion Company. I immediately fit into it, it was like I found the missing piece of the puzzle, and it was easier to merge both knowledge and experience to create masterpieces for my clients. One of my goals in life is to change lives and transform brands using people focused strategies that genuinely help people and solve everyday problems. This would make me happy. I am a happily married mom of two gorgeous children. I am family oriented but also an advocate for self-care – I mean you have to be mentally strong to care for your family. So a little me time is highly recommended. TFA: How do you describe your personal style? Who would you say are your inspirations? SM: I am an all fashion, trendy and chic kind of girl. My fashion is a mix of variety ranging from casual to semi-formal, formal, old school, luxurious, girly, sporty and clean- cut professional. I can wear it all, it all depends on the event, place and time. I love to accessorize a lot to compliment my outfits, I use belts, scarves, hats and jewelries. Most times I seem a bit over dressed at functions but I also love being conspicuous so I do not mind the attention Lol. My mom is my biggest fashion inspiration. Everything I know now about fashion, I learnt from her. I watched her dress up, we played dress up, I watched her design things and I just fell in love. I currently do not have any other fashion inspiration but I pick a little from everyone. I love to watch runway shows, because that tells you the latest trends and what to look out for the coming year. TFA: How is the fashion industry in Canada? Does social media and tech have a huge impact in the industry? SM: Before I moved to Canada, a friend that grew up here told me that once I get to Canada my fashion sense would evaporate Lol. It was funny at that time and I didn’t believe her, but now I see the reasons why. First of all, Canada is 100% different from Nigeria where I grew up. It is one of the coldest countries in the world. Sometimes fashion literally goes out the window when you are only thinking about staying warm, layering up and not getting the flu. It is hard to keep up with fashion here, but doing it with intention is the only way to keep up. When I first moved here, I started researching Canadian fashion. I found out that three provinces Toronto, Montreal and Vancouver are like the fashion hubs of Canada. So I figured I just moved to a non-fashion hub. I started attending fashion shows (there are like two fashion shows in Calgary where I live) to have a feel of what fashion looks like here and it sort of informed my own creativity. I would say the fashion industry is improving in Canada. Social media and tech has really upped the fashion game in Canada. Social media is merging the fashion world and designers are springing up in Canada every day. The Canadian Arts and Fashion Awards is a huge impact on the industry. It is putting Canadian fashion on the map and it has nurtured the love for fashion in more young people. Retailing aspect is still a bit dicey, because shopping for fashion is really expensive in Canada, so brands find it hard to make profit. I figured it has to do with taxing goods being imported into Canada (a little bit high), but yeah once that is sorted, fashion will make a huge impact to the Canadian economy. TFA: What are your favorite social media apps for lifestyle and fashion contents? SM: Instagram and Pinterest are two of my favorite social media apps when it comes to fashion and lifestyle content. They both cover every bit of fashion and lifestyle content either in motion or still pictures. These two social media platforms have been evolving and changing with the times. You can literally search for anything on Instagram and it gives you a sort of direct connection to your favorite brands. They carry you on a journey from sketching to actual finished designs which we didn’t have years back. I also like this new app called Like to Know It – it is a fashion app that links Instagram photos to an app that links the shopping website so you can directly shop any outfit in real time. TFA: What would be the notable trend for fashion in 2020? SM: Old school is coming back with a bang. I know we saw a little bit of old school in 2019 but it is coming in with a bang this year. I mean just look back at the last fashion shows in 2019, you sort of have an idea where the trend is heading. We
What you should know about Online Advertisement
You’ve probably come across the term “online advertising” before in some form or another. Maybe while having an online training on marketing, or you’re simply scrolling through your social media. Online advertisement is sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to best explain what is critical and essential about the same concept – rented online advertisement is like acquired traffic through online ads or online display ads. We need to understand that when it comes to rented advertisement, the traffic will stop coming in once you run out of money to keep the ads active. Moreover, if you’re not clever about your online advertising strategies, there is a high-risk that you might lose a whole lot of money on your investment. However, you should know that indulging in online advertisement is also very important in the promotion of your business and this could make your business quite attractive in the eyes of your audience. This is achievable because online advertisements are highly sophisticated with effective targeting. This means that it’s actually possible to calculate both a long-term and short-term value for how much revenue resulted from each and every incoming website visit. And it’s also possible to target a very specific part of your demographic for more effective marketing. In summary, here are 5 5 ad networks to give you an idea of which ones will work best for you: LinkedIn: This is mostly used for B2B marketing as it continues to grow at a rapid pace. Online advertisement on LinkedIn can help your brand connect with the world’s largest audience of active, influential professionals. Facebook: Ads on Facebook work like display ads, and are best for top-of-funnel marketing. You can create a well defined audience for each ad you run. Twitter: Fast becoming the go to space for viral contents. Seriously amazing content that grabs the users immediately. Google Adwords: Offers CPC ads and can be highly targeted to get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Bing: Similar to Google Adwords, but with less competition.
8 FREE SEO Tools to Increase your Website Visibility in 2020
It’s a new year, and I’m pretty sure you may want to take on digital marketing projects. Well, it is time to work smart and fast, only if you can get your hands on the right tools. Think about all the time you may waste if you do not have a helpful tool. So, my question is, wouldn’t it be amazing to achieve results effectively with great tools? So, let’s talk about Google rankings. How would you like to work smarter and more efficiently with Search Engine Optimization? It obviously starts with having the right tools for your website. That’s is why we have combed the internet to present to you 8 free SEO tools that can really cater to your basic website needs. These SEO tools are: Fast Free Very easy to use We do hope that you would be able leverage on one, two or eight of the tools to increase the visibility of your website. So, let’s set the ball rolling: Google Analytics: This free SEO tool provides complete web statistics and search engine insights. Imagine a free tool that tracks every single traffic to your website, analyses keyword insights and locates the terms people use to land on your page. Below is a step by step on how to get this type of date: Step 1: Acquisition Step 2: Campaigns Step 3 Organic Keywords 2. Google Keyword Planner: This is another amazing tool that lets you know what people are searching for. How does it work? Enter a keyword or group of keywords into the tool, then Google will display all sorts of helpful stats that can aid the strategy of your keywords. It can even display some suggested terms you may not have thought about. 3. Ahrefs’ Backlink Checker: This tool does a comprehensive link analysis of your website. You may need to know that this tool has a free and paid version. The free version shows the most 50-100 backlinks to any website or URL. It also displays the total number of backlinks and referring links from unique sites. One exciting thing you can do with this SEO tool is, you can find link opportunities just by pasting a competitor’s website. 4. Ubersuggest: This is a free keyword and tracking SEO tool. This is unarguably the best SEO tool online when it comes to generating keyword ideas and curating thought-provoking blog post ideas. With Ubersuggest’s free keyword tool, you can get insight into digital marketing strategies that are working for others in your niche, so you can adopt, tweak and gain more. 5. Google Trends: This is a free SEO Marketing tool that displays data and trends for a query or keyword. This is a very useful tool for uncovering seasonal differences in search popularity amongst comparing multiple terms to see the relative popularity. With the digital age in place, this is a very easy to use tool that also includes media coverage of any topic. 6. LinkMiner: This tool helps to find broken links on any web page LinkMiner is a simple Chrome extension that checks the status of all HTTP links on your web page. All (404) broken links are displayed in red. A great tool for discovering broken link building avenues. 7. SEMrush: This is an advanced SEO tool that performs a free SEO analysis of any blog or website. It tracks your keyword strategy used by your competitors, it looks for backlinks opportunities and lots more. It is currently used by a lot of big and small businesses. 8. Moz Link Explorer: This is an SEO tool that show all the important data about any domain. The free version of Link Explorer provides a brief look of a range of link analysis, including a display of the most impactful links coming to your site and your most linked-to pages. Other Free resources: There are hundreds of free SEO tools that we’ve found highly valuable, some of which you may use via the web in seconds, to get immediate insights. To get started, here are a few places you can check: 60 Best Free SEO Tools (100& Free) – Created by Cyrus Shephard of Moz.com The TOP SEO Tools your should be using – By Jon Clark of Search Engine Journal Analyze your website with these Free SEO tools – A comprehensive list by Ryan Stewart of Webris.org
How to develop a digital growth strategy for your business
When it comes to turning a small business into a large one, it is never so easy. But if you feel it’s not good enough for you or your business, or if you believe that staying small doesn’t really guarantee the survival of your business, there are a couple of real life examples that companies have successfully used to transition from that small start-up business to a full fledged business. As you embark on creating your digital growth strategy, the first thing you should consider are the fundamentals of an intensive digital growth strategy. Each fundamental brings more opportunities for an unprecedented growth, but also a little risk. They are: WE RECOMMEND: How outsourcing can help your start up business Online Market Penetration: This particular growth strategy is less risky for any business, because the idea is to understand how your product will reach more customers through various mediums online. You can find out how to sell more of your current products to current customers, while analyzing the possibility of expanding to other online territories. Online Market Development: The next fundamental you’d come across on this growth ladder is to come up with a way of selling more of your current products to a growing market – offering your product or services to customers in other cities, states or countries. For example, as your business grows, your product or services may be in demand in other locations, but you may never know if you do not devise a way of expanding your business. Alternative Digital Platforms: This digital growth strategy involves pursuing customers in a different way such as, for example, selling your products through media platforms, apps etc. The customer behavior is drastically shifting and in order to stay on course, you need to match the shift by being visible on these digital platforms that your customers are moving to. Product Development: This is one strategy that is very key. It involves developing new and exciting products to sell to your existing customers as well as to the new ones. If you have a choice, you would ideally like to sell your new products to existing customers and market your products to new customers to increase your sales force. If you decide to follow one of the Intensive Digital Growth Strategies, you should ideally take only one step up at a time, since each step may take a longer while than the other, and of course the effort it would take to achieve each step. The cue is that sometimes, the market changes without warning, and it forces you to take immediate action. Sometimes, you have no choice but to take more steps.
