Follow These Secrets to Make Viral Video Content
What if there’s some special formula that can help you create a viral video that surprises your audience? *Stares into the open space* What if you could discover that special recipe that gets your videos trending over and over again? I can say for a fact that content creators as well as small business owners have been searching high and low for that magic formula that will cause a transformative change to the way they create and publish videos. First off, what exactly is a viral video? Have you come across that video from doggface that went viral on TikTok, and made its way to Instagram, Twitter and Facebook? It was short, sweet and quite creative! His success today is really paying off and we can all agree that viral video changed his life. Viral videos tend to get attention so very fast and are shared so many times on social media, reaching a massive audience who may never have seen your content before. In some cases, international publications pick up these viral videos and that is when it starts to spread like wildfire. So, how can you make a viral video? Okay! This is the hard but interesting part. Some videos go viral organically, others take a lot of work and planning. Creating a viral video is like painting. Having the right colors, making the right strokes are like the important elements to getting it right – but you’ll struggle a few times when starting out. As you move along, you get better at using your equipment and master it’s uniqueness – the painting starts to come alive till you make a masterpiece. ALSO READ: 8 Content Ideas for Instagram Reels #Know your audience This goes further to say that you should also know what your audience wants. In most cases, businesses create videos to educate their viewers about new launches and features. What matters is the concept of the video and how it relates to the everyday human. When you create relatable videos, that resonates so deeply with your audience, you can guarantee the success of that video. #Focus on one message Make it simple, clear and concise. These are the kind of videos that works wonders. Because when it comes to creating highly sharable content, your message must be clear from the onset. So before starting, define what your video is all about and focus on getting that message across as distinct as possible. #User powerful storytelling Use the power of storytelling to create strong emotional connection. Your video can portray a challenge you’re facing and how you overcame them and got successful. Viewers can see how you fall, but you stand up and try again. Through powerful storytelling, it gives viewers the affirmation to keep watching every second. In summary, your video can present a problem and then showcase a quick solution. #Keep it short and sweet You know how they say people on social media have very short attention span? In fact, this study by Microsoft corporation says that the human attention is now less than that of a goldfish. So this means our attention is increasingly in demand. Literally everyone on the internet is fighting for their share of the human attention. Just like social media, viral videos are disruptive. Nobody ever goes looking for viral videos on social media. They simply appear on your feed and grabs your attention. This is why short videos are highly effective. #Offer value You need to focus on giving something valuable to your audience. Ensure that every content you put out there is geared towards “giving”. In everything you share with your audience, go with an attitude to give value, not with an attitude of just getting. This is the right attitude, right mindset. Videos with potential to go viral are intrinsically useful to your audience. So whether you’re entertaining, educating or informing, just make sure your videos are super helpful to those who watch it. Summary Use these secrets to create evergreen video contents. With serious work, creativity and a dash of luck, you’ll go viral soon and very soon! Share this article if you found it useful 🙂
20 Steps to Building The Perfect Online Business
When starting a new business online, it can be quite challenging and rewarding at the same time. Sometimes, the whole process might look simple, but you need to try and narrow it down to a couple of steps to understand it better. The 20 steps highlighted below are very necessary for both online, and offline businesses (you can skip some part if it doesn’t relate). In general, these steps are all relevant and you should possibly take note on the ones that suits best to your kind of business. Related: 6 Online Businesses You Can Start Now. Be Motivated – This is the first step to becoming a successful entrepreneur. If you’re reading this article, there’s a great chance you’ll end up becoming one. Get the required skills – You absolutely do not need a university degree to start up a business, but you do need to equip yourself and be aware of the experiences and skills involved in owning a business. Come up with an idea – In this part, you need to brainstorm ideas that have the potential of becoming a full scale business. Research about this idea – Create questionnaires and surveys, ask questions. Heck, surf the internet to get the answers that you seek. Create a business plan – Now that you’re in full swing of launching your business, you need to create a business plan that includes all the relevant details, what your competitors are doing, your target audience etc. Scout for potential clients – Be on the look out for people and businesses that can buy from you or partner with you. Try to at least get prospective clients before spending any money. Register your business name – It’s a simple, yet necessary step. Establish a unique brand. Find out what makes your business unique, and develop a brand around it. This should be coherent on your website and on social media as well. Launch a website – As soon as you can, establish an online presence by launching a website for your brand. Develop a social media marketing plan – This is just as important as anything else. A solid social media marketing plan will drive your business to grow. Create a test product or service – Feel free to call it a prototype or a beta. By creating a sample, you are giving your audience a chance to test, you get insights before officially releasing the product. Establish key partnerships – Reach out to like-minded individuals, contractors, vendors and suppliers who will agree to work with you and help your business grow. Create company culture guidelines – Create some guidelines for your business, and employ people who will adhere to them. Start selling – Go all out and start selling your products in droves. Network online and offline – Make it a duty to meet people on social media and in person. You simply don’t know who will be a new customer or partner. Use a lead magnet to attract new customers – You want to get new customers as fast as possible and to do this, you need to come up with a lead magnet – a free item that will be attractive to potential customers. Invest in automation software – Make sure to improve and automate whatever you can, to give you more time to focus on growing your business and make your customers happier. Keep learning about your industry – Don’t stop learning and researching to stay ahead of the curve. Reach out to competitors, attend industry conferences, and embrace partnerships. Become a thought leader – Grow your own personal branding and establish yourself as an authority in your niche by speaking at events, hosting webinars and writing articles. Track and Evaluate your progress and keep tweaking – Keep track of your progress and evaluate your results at intervals. This is to determine where you are versus where you ought to be. Make necessary changes as your business grows and learn from your mistakes. What else would you add to this list?
10 Tricks to Help you Sell Better
A good sales person always has the room to grow and improve their selling skills. This is why businesses should also focus on investing on their sales team, motivating them to learn more and research about the selling industry. The ultimate goal will be to use all of the information gathered to get better at selling. I know salespeople are always looking for ways to learn, especially when there are set targets breathing down their throats. So we’ve decided to share these few tricks to help you become the best salesperson out there, Know your market You can’t be an effective salesperson if you do not know and understand who your customers are. Where do they live? What social media channels do they spend time on? What’s their favorite chilling spot? What problems are they facing? What’s the best way to solve them? Like really understanding what tickles their fancy. Understanding your market will give you the benefit of positioning your brand or service as the solution to their problems. Use data to your advantage Whether you’re a small company or a large one, data can add some tremendous efficiencies to the way you work. What should you do? Pay very close attention to your metrics and reports. That way, you have a clearer view on what’s working and what isn’t. What’s impacting your sales numbers? Why is your sales number declining? Data doesn’t lie, so checking your numbers is a critical component to your sales growth. Listen to your prospects For you to be really effective at selling, you need to listen more to your prospects. Focus on becoming customer-centric, and use social media to do just that. If you really want to sell like crazy, you need to care a lot about your prospects. Not just the surface type of care, but one that forms a stronger bond. That way, you’re having healthy conversations that helps build trust, loyalty and closes deals faster. Just build trust We get that building trust can be difficult, especially when you’re trying to sell a product or service to a customer for the first time. In today’s business world, it is very critical to create relationships and build trust with your prospect. And once trust has been established, you’re much more likely to win the relationship. Help more One truth is, features alone can’t help the customer. What the customer is really keen on hearing is, “How does product X solve Y for me?” They just want to know how what you’re selling will highlight and address their challenges. Know this differentiation and rather than focus on the features alone, you should really think about what the customers stands to benefit more. How is this product aimed at solving one or more of their pain points? Picking the right price One way to do this is to do a quick research on the prices your competitor is offering. If the price of your product is on a high side, make sure you over deliver quality to your buyers. Most times, prices can be determined by the perceived value of your product. Therefore, if you can make your product look superior to that of your customers, you can charge higher. Effective presentations sell Look, selling is great! But presenting your product in the most creative and compelling way will help you sell x3. This is easy to do on a PowerPoint presentation. Cold call, but do it sometimes We get that cold calling potential customers can sometimes be difficult. Doesn’t matter if you are doing it in person, or on the phone, just make sure you’re warming that potential customer with relatable discussions. Even if your product is new to the market, you might actually start to get some awareness by calling potential customers. Take advantage of social media Social media is like a world of endless possibilities. It provides so many creative ways to get your product across to your customers faster than ever before. Social media channels such as Facebook, Twitter, Instagram are all free. Use them to build relationships with your customers through creative content. Have a clear sales message Let your message be so clear, that it tells your customers exactly what your product will do for them. Don’t mince words, Be specific. If the product you’re trying to sell has multiple benefits, create different sales messages for different customers. What strategies have you implemented to increase your sales? Feel free to share them in the comments.
These Mistakes can Kill Your Social Media Account
Mistakes happen very often on this social media space. Some people believe that growing a social media account to a reasonable amount takes only a few days. Others think social media is all about interaction, connecting with people and building relationships. Truth is, there are so many misconceptions with social media and what it does (or can do). What I do know is, you need a good strategy to grow and manage any social media account. ALSO READ: 5 Critical Benefits of Social Media Marketing for Businesses But first, what are those mistakes to avoid? Follow to unfollow: When you follow to unfollow, what exactly is the aim? What is the purpose of that one single action? Incase you didn’t know, when you keep doing this, you’re flouting the policies guiding the social media space, and this will gradually take a toll on your engagement. Ghosting: Ghosting on social media means inactivity. Simply put it as disappearing. Or in many cases it means an inconsistent presence on social media. Today you make one post, and the next time you’re seen active is 30 days later. Remember, the algorithm favors consistency and you need the algorithm on your side. Spammy comments: Now that you’ve decided to become active on social media, should there be any reason to force engagements by using bots to like and comment on posts? absolutely not. Doing this makes your social media account lose credibility and value. At the worst case, you may actually have your social media account blocked. Repeated content: Posted it once and it didn’t get traction, so you posted and kept posting it again? Well, what’s the assurance that would bring about the engagement you’re looking for? Your followers don’t need to hear from you every second. Give room for your content to travel far, be consistent and stick to a content time frame. Not being social: The best way to use social media is to be social. You’re supposed to have fun with the experience, share your journey, learn and inspire others. Yes, you can use social media to get a job, meet business professionals, or find the love of your life. The point is you should be social, find new ways to have fun and connect with amazing people. Follow us on social media to get all the good stuff we talk about: Twitter, Instagram and Facebook.
8 Facebook Advertising Goals and What They Actually Mean
Facebook has recently updated their entire layout, the user interface looks more friendly, and the best part is the Ad Center on Facebook pages. Now, advertisers have a concise range of choices when it comes to running ads. In this article, you’ll learn 8 Facebook advertising goals, what they mean, and how best to use them for your next campaign. 8 Facebook advertising campaign goals What is a campaign goal? This simply means what action you want people to take when they see your advert. Realizing what your campaign goals are, is the first step you must take when creating a new campaign. ALSO READ: 6 Online Businesses You Can Start Now Get more messages This ad goal aims at getting people to send you messages on messenger. Facebook shows your advert to prospects who are more likely to require further information before they convert. So when you’re trying to sell a product and you want customers to send you private messages to discuss about the price, quality, or delivery of the product, get more messages campaigns are ideal. Build Your Business If you want people to learn more about your business, this option is your best bet. Facebook will display your advert to people with the same or likely interest as your business and directs them to a landing page. E.g. Through the learn more button. Get More Website Visitors Want more traffic to your blog, website or app? This the the ad goal you should go for. Your advert would be charged based on link clicks. Remember to optimize your landing page for conversion results. Boost a Post This is one of the most popular advertisement goals on Facebook. If your goal for that advert you’re about to run is to get likes, comments or shares, Facebook will show your advert to the maximum audience each day. In less than 5 clicks, you’re good to go. Boost an Instagram Post This also works like the Boost a Post option, but the difference here is that you can boost an Instagram post right on your Facebook page. This works when you’ve linked your Instagram account to your Facebook page. Get More Leads I’m such a huge fan of the lead generation goal because it is so easy to use and can be really versatile. When you create a lead generation form, people interested in your advert can fill the form (capturing their contact details like email addresses and phone numbers). In essence, you can use this ad goal to build your email list, drive downloads, or give exclusive access to discounts. Promote Your Page This objective is super straightforward. Promote your page and get more likes. Simple! This is only available for your Facebook page (Not available for Instagram). With this goal, you can optimize your Facebook page likes but you may be charged for impression or likes depending on your bid. Get More Calls This advert goal is pretty self-explanatory and serves its purpose. Great for promoting your business to get more calls from prospects interested in what your selling or the services you’re rendering. Develop a habit of testing out different campaigns to determine what works and what doesn’t. What advert goal would you be testing first?
Creating a Content Plan in 5 Easy Steps
As with most online activities, content creation involves a high level of creativity. I mean, you don’t just want to create something that is below standard because you want to meet your daily content task. This is where a content creation plan comes in. One amazing benefit of this is that it helps you create timeless content and ultimately, you become an effective creator. The internet of course gives everyone the free will to create and publish. So most people just create and publish. But you’re not just like most people, you’re different. And different people create different content. In this article, you’ll learn how to create a content plan in 5 simple steps. Shall we? RELATED: 7 Things That Make a Great Content LISTEN If you’re really going to succeed in the long term, you must pay attention to what people are saying in your niche. Listening to your audience can help you plan high-quality, effective and consistent content. When you listen, you can be inspired to create content that solves the pain points of your audience. SET YOUR GOALS If you’re not setting goals, you’re setting up to fail. For every content you create, there should be a goal set for it. Why are you creating this content? What does your brand stand for? How can your content be useful to others? These goals drive and motivate you to never lower your standards. CREATE YOUR KPI Measuring your successes helps you determine what types of content are working and the ones that aren’t. If you don’t evaluate and measure, you’ll never know IDENTIFY YOUR AUDIENCE Everyone is not your target audience (you’ve probably heard this before). Who is your target audience? Where do they meet? What kinds of content do they like? Identify your minimum viable group and serve them! CREATE YOUR CONTENT CALENDAR & AUTOMATE Of course, this is the last and final step. Using a content calendar and automating your content helps you stay up to date and it gives you the ability to never miss an important date. If you may have forgotten to post on certain days, an automated content calendar will solve that problem. If you manage several social media accounts, you can understand how overwhelming it can be when you’re doing everything manually. Automation saves you time. What else would you be adding to these steps?
DigiNext: The Marketing Experience Summit | Nov. 26th 2020
Are you ready to be part of a life-changing event? Join this visionary and actionable virtual summit to learn the latest highly-effective marketing strategies (through best practices and real-life scenarios) for driving and maximizing your marketing channels now and beyond. About DigiNext: This is a One-day free Marketing Event led by industry professionals with proven track record. Covering topics ranging from Digital Marketing, Content Creation, Growth, Brand Communications, Content Marketing Strategies and Digital Marketing Trends for 2021. Each panel session offers valuable advice to skyrocket your marketing initiatives and improve your existing marketing channels. At the end of this event, attendees will have loads of tactics they can implement to generate quality results. To register, you need to complete the form below. LIMITED SLOTS AVAILABLE! Loading… See you at #DiginextSummit
Free Google Ads for Local Businesses till September 2020
I’m pretty sure you’ve heard the term ‘Google Maps‘. I mean, you probably use it every day. From now, till September 2020, small and medium size businesses like restaurants, cafes, bookstores etc. will now be highlighted on Google Maps as a new square-shaped pins. This feature is part of Google’s Smart campaigns, targeted at helping SMEs and SMBs succeed in an increasingly digital market as COVID-19 has resulted to the closure of physical storefronts. New features also added to the Google Search Shopping tab include visibility of product availability, curbside pickup options. The Google Smart campaigns are now available in 150 countries. The feature is out there for free of charge to Smart campaign users until 2020. Promoted pins were initially revealed by Google as a part of its ongoing roll-out of latest advertising and marketing products—announcements that the corporate would have made in previous years at its annual Google Marketing Live, but which it’s this year revealing gradually over the course of several weeks. Recently, Google Canada committed $1 million to expand Digital Main Street’s ShopHERE program, an investment aimed toward supporting 50,000 Canadian businesses and artists as they build a stronger digital presence within the youth of the coronavirus lockdown. Â
TOP 5 Free Digital Marketing Certifications
To stay up with the latest online trends, it is critical to continue learning new skills. There are a ton of online courses and certifications accessible online today. A considerable lot of these courses and certifications are free for advanced marketers who are hoping to excel with their own personal brand in the continually developing digital sphere. To turn into a top candidate for your next digital marketing work, certifications give you an edge for HR managers searching for top talents like you. This is why you ought to get an advanced certification to show your skills. Try not to fall behind on your digital marketing skills. Exploiting digital marketing certifications can be utilized to hone your skills and guarantee you a top professional for that new position. Everything tallies when you are building your own personal brand Here are some of the absolute best digital marketing certifications you ought to explore to improve your credibility and notoriety in digital marketing. Top 5 Certifications for Digital Marketers To guide you toward the top digital marketing certifications that are readily available online, We have compiled a list of the certifications that would awesome on your resume and LinkedIn profile. Google Analytics Certification Google Analytics is one of the numerous digital marketers can use to gauge the development of site traffic. It is very easy to use for novices and incredible for advanced marketers. Google Analytics has become a basic to digital marketers as a free tool as part of their digital marketing tool kit. However, becoming an advanced specialist can be overwhelming given how extensive the tool is for is for users. At the point when you become Google Analytics certified, you will get powerful at using Google Analytics inside your organization and can help other people utilize the tool. To become certified in Google Analytics, you should take the Google Analytics test. Google suggests you have hands-on experience utilizing Google Analytics however it isn’t required. You can check the study materials and take the test for absolutely free. In the event that you don’t finish the test, you can re-take it again in seven days. COST: Free Google Adwords Certification Google AdWords is incredible in the digital space. Today, digital advertising is quite a lot more, it has simply evolved. Google AdWords has gotten powerful for organizations hoping to boost the return on investments on their digital marketing campaigns. The Google AdWords certification is an expert authentication for individuals ready to show expertise on Google AdWords. The certification is substantial for one year. To become Google AdWords certified, you have to pass two of the AdWords accreditation tests. These tests incorporates the AdWords Fundamentals test and one of the accompanying tests: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. See portrayals of each underneath. COST: Free Google Fundamentals of Digital Marketing Certification Master the basics of digital marketing with Google’s free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. COST: Free HubSpot Inboud Marketing Certification HubSpot through HubSpot Academy additionally offers other free preparation and certifications to assist you with getting better at digital marketing and advertisements. Another certification you should take is the free HubSpot Inbound Marketing Certification. This course will assist you to better comprehend inbound marketing best practices, autonomous of the HubSpot platform. The HubSpot inbound marketing certification is extraordinary for advanced advertisers in light of the fact that inbound advertising examines how to attract customers, convert leads, gain customers, and pleasure them into becoming promoters. This four and a half course contains 11 classes that spread the essentials of inbound marketing or “pull advertising” to draw in likely customers to your website. COST: Free HubSpot Content Marketing Certification Content is the final deciding factor in today’s digital world and content marketing is a center pillar of a successful digital marketing strategy. So becoming HubSpot content marketing certified is something worth being thankful for to accomplish for your profession and your organization. All advertisers today ought to have composing and relational abilities and see how to construct versatile and repeatable procedures to actualize and execute on their substance promoting system. HubSpot’s Content Marketing certification is a three and half hour course. It covers the various parts of content marketing technique, including storytelling, content ideation, content creation system, content repurposing, content promotion and examination. COST: Free In conclusion, digital marketing certifications gives you a competitive advantage. When you add your certifications, make sure you include the dates as at when you received them and when they expire. You may also want to include your new certifications in your LinkedIn profile, on your website and online social media profiles such as your Twitter and Instagram bio. There is a range of digital marketing certifications to choose from today, both free and paid and they can help you to stand out from the crowd. Digital marketing certifications can help you excel in your current job and/or find your dream job. What digital marketing certifications would you like to add to this list?
Top 7 Best Marketing Analytics Tools for 2020
Making data driven choices is the way to a fruitful advertising. Picking the correct marketing analytics tools, measuring your data effectively and upgrading your advertising endeavors by it, will have the effect between failing to arrive at your marketing objectives and totally smashing them. In this post, we will look at an assortment of marketing analytics tools with various objectives, highlights, qualities, and shortcomings. Make a point to pick the correct set of marketing tools that will assist you with understanding your data and use it to support your marketing efforts. Infinigrow Understanding the genuine business effect of your marketing investments is fundamental to the accomplishment of your business. With this information, you can guarantee that you are continually putting your marketing plan in the channels and activities to drive development. Infinigrow, an AI-driven marketing planning optimization platform, helps you do this by interfacing with your CRM, marketing mechanization platform and the remainder of the tools in your marketing stack . InfiniGrow gives you incorporated, continuous perceivability into your data. The platform permits you to gauge the aftereffects of any spending situation so you can come up with the best marketing plan for your organization. On the off chance that that wasn’t sufficient, InfiniGrow furnishes you with progressive, AI-created proposals about where to allot your budget to boost your results. With Infinigrow, you can comprehend the specific impact that your marketing activities have on your business and unquestionably assign your marketing budget toward the best-performing channels to hit your goals. Heap Analytics Heap analytics is one of the “most youthful” web and mobile analytics tools out there, with fundamentally the same as functionalities to MixPanel. Heap analytics will naturally follow any activity taken by your site guests and permits you to physically choose the occasions you wish to analyze and see in your dashboard. Heap additionally tracks single user’s behavior and permits you to fragment users as per behaviors. You can likewise utilize Heap to make funnels. Heap’s consequently gathered data makes it conceivable to see every event’s data retroactively right back to the day the Heap code was introduced, regardless of whether it wasn’t an event you first decided to track and show on your dashboard. Heap’s target audience is truly like MixPanel’s. On the off chance that an Android application is a piece of your marketing strategy, at that point this is certainly not the tool for you! Heap doesn’t yet support Android applications. Heap can be a reasonable tool for advertisers needing information on events and conversions of their site, product or iOS application. Mixpanel With this tool, you can comprehend your customers better and smooth out your content and offers to improve conversions. Mixpanel permits you to segment your data dependent on various metrics to give you an increasingly exact perspective on your performance for various segments. In like manner, you can see your customer’s activities to understand how they’re utilizing your products and in the event that they’re hitting roadblocks. The cohort analysis encourages you to look at how different set of individuals utilize your site for a specific event. Maybe one of the most significant highlights of this tool is the flow that pictures how clients experience your site pages. Having this data will assist you with optimizing your pages for better conversions by recognizing points where clients drop off in your campaigns. Added to these, you can make alarms with the goal that you’ll know when a few metrics experience unexpected change. Mixpanel gives reports to share your results on your key performance indicator (KPIs) with your colleagues. Oribi Oribi empowers everybody to settle on more astute and quicker information driven choices. With its basic UI and results focused highlights it’s extremely simple, and there’s actually no need for unlimited reports or analysts. Oribi naturally gathers 100% of your site events and conversions, without the need to physically characterize them or make code changes. Any change on your site will naturally be followed by Oribi and featured as another event, alongside any pattern, change in results or anything you have to focus on. Oribi is fundamentally for any advertiser or marketer who wishes to concentrate on improving marketing results, without depending on developers or analysts. ALSO READ: 5 Best Tools for Working From Home Cyfe On the off chance that you’re searching for an all- round analytics tool, at that point Cyfe is an incredible alternative to consider. This device permits you to add gadgets to your dashboard from the accompanying classes: Web analytics Blogging Promoting Sales and Finance Email Social media Search engine optimization Added to these, you can include custom gadgets. With Cyfe, you can add your marketing platforms like Google Analytics, Facebook, and others and have the option to follow their performance in a spot. Essentially, it’s a simple method to gather and view the entirety of your marketing data (in spite of that, you can use it for different purposes also, for example, watching out for your sales and your sales reps), in one spot. The tool gives ongoing updates on all the platforms which improves your data exactness. Moreover, you can make reports effectively from the data accessible on this platform. This is valuable on the off chance that you have colleagues or a supervisor who needs to see your marketing reports to assess the performance of your campaign. Ubersuggest Ubersuggest is a free SEO instrument that has practical experience in creating new keyword ideas. In the data given by Ubersuggest, you will know the measure of research and advancement during the most recent year of your keyword, the degree of difficulty it presents for a SEO strategy, the worth that is offered in click through rates and furthermore the sum which you can invest to build up a sponsored link. Ubersuggest goes about as an extraordinary facilitator and invigorates your inventiveness to advance content that your organization did or does. Through the information you give, you can make a few techniques to improve your online presence
