Why You Need to Invest in Marketing: Read Our Top 5 Reasons.
“Business has only two functions — marketing and innovation.” Milan Kundera As a business owner or aspiring business owner, there’s a good chance you come in contact with marketing-related content every day. More people, especially entrepreneurs like you, are realizing the importance of marketing and grabbing the bulls by the horn. The reason is […]
5 Tips For Building Stronger Client Relationships.
Building a strong relationship with your clients goes beyond good marketing. Without a solid client base to support your efforts, you’ll find it hard to make money and keep growing – and that can be devastating for any small business owner who’s trying to start off on the right foot. When you […]
5 Branding Tips Your SME Needs
By Victoria Oladipo 5 Branding Tips Your SME needs When it comes to branding, what many people believe is that it should be left to only big brands. What they do not know is that branding is what makes brands go from small to being the big names they now bear. At […]
Facebook Reels: How SMEs can Maximize Video Content for Their Businesses
By Victoria Oladipo There is a current rise in the use of video content for content creation and for sales. Several statistics have been made for video content. 87% of marketers have said that Video content has helped them increase traffic and generate more users to their products Creating video content is a […]
How Digital Marketers Can Leverage on The Rise of NFTs
For marketers, it is important to see the rise of NFTs as an avenue to build their marketing strategies around web 3 projects.
Video Marketing: An Important Part of SEO
Videos have always played an important role in Google ranking and visibility. For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks. So how does video Help SEO? Now that we are talking about organic visibility for Google rankings, building a […]
How to Build a Social Media Strategy in 2021
We’ve seen so many businesses going into social media abruptly. They have a basic idea on what to do on social media, but they simply do not understand how to begin or where to even start from. Some businesses just employ an intern and give them access to the company’s social media accounts for them […]
Product Marketing vs Product Management: Pros and Cons
Product marketing and product management are two distinct roles that often get people so confused. From starting raging debates, to mixing up roles and asking “Who’s job is this?” Some organizations have done a great job in differentiating the job duties and reducing friction between both job titles. Let’s clarify the roles Product marketing is […]
Follow These Secrets to Make Viral Video Content
What if there’s some special formula that can help you create a viral video that surprises your audience? *Stares into the open space* What if you could discover that special recipe that gets your videos trending over and over again? I can say for a fact that content creators as well as small business owners […]
Easy Ways to Monetize Your Instagram Account
Over the past one year, we’ve seen Instagram make exciting changes to its platform. From being able to invite multiple persons to a live session, to launching reels, Instagram shopping and a few other things. So, here are 3 easy ways to grow and monetize your Instagram account. #1 – Become an Instagram Influencer Your […]
