5 Branding Tips Your SME Needs

By Victoria Oladipo   5 Branding Tips Your SME needs   When it comes to branding, what many people believe is that it should be left to only big brands. What they do not know is that branding is what makes brands go from small to being the big names they now bear.   At […]

Facebook Reels: How SMEs can Maximize Video Content for Their Businesses

Facebook Reels

  By Victoria Oladipo   There is a current rise in the use of video content for content creation and for sales. Several statistics have been made for video content. 87% of marketers have said that Video content has helped them increase traffic and generate more users to their products¬† Creating video content is a […]

Video Marketing: An Important Part of SEO

Video Marketing: An Important Part of SEO

Videos have always played an important role in Google ranking and visibility. For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks. So how does video Help SEO? Now that we are talking about organic visibility for Google rankings, building a […]

How to Build a Social Media Strategy in 2021

How to Build a Social Media Strategy in 2021

We’ve seen so many businesses going into social media abruptly. They have a basic idea on what to do on social media, but they simply do not understand how to begin or where to even start from. Some businesses just employ an intern and give them access to the company’s social media accounts for them […]

Product Marketing vs Product Management: Pros and Cons

Product Marketing vs Product Management: Pros and Cons

Product marketing and product management are two distinct roles that often get people so confused. From starting raging debates, to mixing up roles and asking “Who’s job is this?” Some organizations have done a great job in differentiating the job duties and reducing friction between both job titles. Let’s clarify the roles Product marketing is […]

Follow These Secrets to Make Viral Video Content

The Secrets to Viral Video Content

What if there’s some special formula that can help you create a viral video that surprises your audience? *Stares into the open space* What if you could discover that special recipe that gets your videos trending over and over again? I can say for a fact that content creators as well as small business owners […]

Easy Ways to Monetize Your Instagram Account

Easy Ways to Monetize Your Instagram Account

Over the past one year, we’ve seen Instagram make exciting changes to its platform. From being able to invite multiple persons to a live session, to launching reels, Instagram shopping and a few other things. So, here are 3 easy ways to grow and monetize your Instagram account. #1 – Become an Instagram Influencer Your […]

10 Tricks to Help you Sell Better

10 Tricks to Help you Sell Better

A good sales person always has the room to grow and improve their selling skills. This is why businesses should also focus on investing on their sales team, motivating them to learn more and research about the selling industry. The ultimate goal will be to use all of the information gathered to get better at […]

These Mistakes can Kill Your Social Media Account

These Mistakes can Kill Your Social Media Account

Mistakes happen very often on this social media space. Some people believe that growing a social media account to a reasonable amount takes only a few days. Others think social media is all about interaction, connecting with people and building relationships. Truth is, there are so many misconceptions with social media and what it does […]