10 Tricks to Help you Sell Better
A good sales person always has the room to grow and improve their selling skills. This is why businesses should also focus on investing on their sales team, motivating them to learn more and research about the selling industry. The ultimate goal will be to use all of the information gathered to get better at selling. I know salespeople are always looking for ways to learn, especially when there are set targets breathing down their throats. So we’ve decided to share these few tricks to help you become the best salesperson out there, Know your market You can’t be an effective salesperson if you do not know and understand who your customers are. Where do they live? What social media channels do they spend time on? What’s their favorite chilling spot? What problems are they facing? What’s the best way to solve them? Like really understanding what tickles their fancy. Understanding your market will give you the benefit of positioning your brand or service as the solution to their problems. Use data to your advantage Whether you’re a small company or a large one, data can add some tremendous efficiencies to the way you work. What should you do? Pay very close attention to your metrics and reports. That way, you have a clearer view on what’s working and what isn’t. What’s impacting your sales numbers? Why is your sales number declining? Data doesn’t lie, so checking your numbers is a critical component to your sales growth. Listen to your prospects For you to be really effective at selling, you need to listen more to your prospects. Focus on becoming customer-centric, and use social media to do just that. If you really want to sell like crazy, you need to care a lot about your prospects. Not just the surface type of care, but one that forms a stronger bond. That way, you’re having healthy conversations that helps build trust, loyalty and closes deals faster. Just build trust We get that building trust can be difficult, especially when you’re trying to sell a product or service to a customer for the first time. In today’s business world, it is very critical to create relationships and build trust with your prospect. And once trust has been established, you’re much more likely to win the relationship. Help more One truth is, features alone can’t help the customer. What the customer is really keen on hearing is, “How does product X solve Y for me?” They just want to know how what you’re selling will highlight and address their challenges. Know this differentiation and rather than focus on the features alone, you should really think about what the customers stands to benefit more. How is this product aimed at solving one or more of their pain points? Picking the right price One way to do this is to do a quick research on the prices your competitor is offering. If the price of your product is on a high side, make sure you over deliver quality to your buyers. Most times, prices can be determined by the perceived value of your product. Therefore, if you can make your product look superior to that of your customers, you can charge higher. Effective presentations sell Look, selling is great! But presenting your product in the most creative and compelling way will help you sell x3. This is easy to do on a PowerPoint presentation. Cold call, but do it sometimes We get that cold calling potential customers can sometimes be difficult. Doesn’t matter if you are doing it in person, or on the phone, just make sure you’re warming that potential customer with relatable discussions. Even if your product is new to the market, you might actually start to get some awareness by calling potential customers. Take advantage of social media Social media is like a world of endless possibilities. It provides so many creative ways to get your product across to your customers faster than ever before. Social media channels such as Facebook, Twitter, Instagram are all free. Use them to build relationships with your customers through creative content. Have a clear sales message Let your message be so clear, that it tells your customers exactly what your product will do for them. Don’t mince words, Be specific. If the product you’re trying to sell has multiple benefits, create different sales messages for different customers. What strategies have you implemented to increase your sales? Feel free to share them in the comments.
These Mistakes can Kill Your Social Media Account
Mistakes happen very often on this social media space. Some people believe that growing a social media account to a reasonable amount takes only a few days. Others think social media is all about interaction, connecting with people and building relationships. Truth is, there are so many misconceptions with social media and what it does (or can do). What I do know is, you need a good strategy to grow and manage any social media account. ALSO READ: 5 Critical Benefits of Social Media Marketing for Businesses But first, what are those mistakes to avoid? Follow to unfollow: When you follow to unfollow, what exactly is the aim? What is the purpose of that one single action? Incase you didn’t know, when you keep doing this, you’re flouting the policies guiding the social media space, and this will gradually take a toll on your engagement. Ghosting: Ghosting on social media means inactivity. Simply put it as disappearing. Or in many cases it means an inconsistent presence on social media. Today you make one post, and the next time you’re seen active is 30 days later. Remember, the algorithm favors consistency and you need the algorithm on your side. Spammy comments: Now that you’ve decided to become active on social media, should there be any reason to force engagements by using bots to like and comment on posts? absolutely not. Doing this makes your social media account lose credibility and value. At the worst case, you may actually have your social media account blocked. Repeated content: Posted it once and it didn’t get traction, so you posted and kept posting it again? Well, what’s the assurance that would bring about the engagement you’re looking for? Your followers don’t need to hear from you every second. Give room for your content to travel far, be consistent and stick to a content time frame. Not being social: The best way to use social media is to be social. You’re supposed to have fun with the experience, share your journey, learn and inspire others. Yes, you can use social media to get a job, meet business professionals, or find the love of your life. The point is you should be social, find new ways to have fun and connect with amazing people. Follow us on social media to get all the good stuff we talk about: Twitter, Instagram and Facebook.
How to Plan Better with your Money
Being very conscious with your money is far beyond working, paying the bills and just generally trying to make ends meet. You live better when you plan your money better. This doesn’t generally mean you need to have some financial skills or experiences, it is really about the basics. Like how do you spend your money? How do you allocate money to your priorities? How do you save your money? When you plan better with your money, you are able to make certain purchases, afford some expenses, and just live your life without any money problems. Simple Ways To Plan Your Money Better Always create a budget A lot of people avoid budgeting because they see it as a long and boring process of listing out expenses and allocating their cost. Honestly, you have no excuse with budgeting. How else do you want to keep track of your expenses? Think about all the value and ease budgeting will bring to your overall monthly or weekly spends – that should give you the right motivation to creating a budget. Spend less than you make Look, this is the time to cut down on expenses that literally don’t add value to your life. If it ain’t necessary, don’t buy it. This is how you spend less than you make. Keep your expenses on a minimum – buy only what you need. Save more than you spend How can you do this? It’s simple. You can allocate a percentage of your monthly income in a savings account plan. Some financial institutions have these saving opportunities, so you may need to check for that. But what is important is that you’re saving consistently. Invest wisely This is to further state that, while saving consistently is good, investing a portion of your income can actually be even better. Stocks, bonds, real estate etcetera. Just make sure to do your due diligence before committing. Use budgeting apps Keeping up with your finances can be quite complicated. There are a lot of budgeting apps to uncomplicate them for you. Some of these tools are free, like mint and pocket guard and they will show you ways to manage money as well as do all the hard budgeting and computational work for you. Appreciate and value money Because you earn a steady or a fat income does not mean you have to live lavishly or flamboyantly. Your mindset should always choose to appreciate and value money because it would give you the foundation you need to succeed. Pay your bills on time This is very important. Never ever allow your bills to pile up. They could run into debts and worst case, you may lose your properties. If you can, set a reminder for due dates to pay bills. When you pay your bills on time, you have clarity to focus on any other expenses. It is just the right thing to do. Believe you can make it We are back to mindset again. Because it is everything. Believe you can hit your financial goals, and you will. This goes to cultivating a habit of financial discipline, building self-confidence and living life with no regrets. What else would you add to this list? Tell us in the comments.
8 Facebook Advertising Goals and What They Actually Mean
Facebook has recently updated their entire layout, the user interface looks more friendly, and the best part is the Ad Center on Facebook pages. Now, advertisers have a concise range of choices when it comes to running ads. In this article, you’ll learn 8 Facebook advertising goals, what they mean, and how best to use them for your next campaign. 8 Facebook advertising campaign goals What is a campaign goal? This simply means what action you want people to take when they see your advert. Realizing what your campaign goals are, is the first step you must take when creating a new campaign. ALSO READ: 6 Online Businesses You Can Start Now Get more messages This ad goal aims at getting people to send you messages on messenger. Facebook shows your advert to prospects who are more likely to require further information before they convert. So when you’re trying to sell a product and you want customers to send you private messages to discuss about the price, quality, or delivery of the product, get more messages campaigns are ideal. Build Your Business If you want people to learn more about your business, this option is your best bet. Facebook will display your advert to people with the same or likely interest as your business and directs them to a landing page. E.g. Through the learn more button. Get More Website Visitors Want more traffic to your blog, website or app? This the the ad goal you should go for. Your advert would be charged based on link clicks. Remember to optimize your landing page for conversion results. Boost a Post This is one of the most popular advertisement goals on Facebook. If your goal for that advert you’re about to run is to get likes, comments or shares, Facebook will show your advert to the maximum audience each day. In less than 5 clicks, you’re good to go. Boost an Instagram Post This also works like the Boost a Post option, but the difference here is that you can boost an Instagram post right on your Facebook page. This works when you’ve linked your Instagram account to your Facebook page. Get More Leads I’m such a huge fan of the lead generation goal because it is so easy to use and can be really versatile. When you create a lead generation form, people interested in your advert can fill the form (capturing their contact details like email addresses and phone numbers). In essence, you can use this ad goal to build your email list, drive downloads, or give exclusive access to discounts. Promote Your Page This objective is super straightforward. Promote your page and get more likes. Simple! This is only available for your Facebook page (Not available for Instagram). With this goal, you can optimize your Facebook page likes but you may be charged for impression or likes depending on your bid. Get More Calls This advert goal is pretty self-explanatory and serves its purpose. Great for promoting your business to get more calls from prospects interested in what your selling or the services you’re rendering. Develop a habit of testing out different campaigns to determine what works and what doesn’t. What advert goal would you be testing first?
Creating a Content Plan in 5 Easy Steps
As with most online activities, content creation involves a high level of creativity. I mean, you don’t just want to create something that is below standard because you want to meet your daily content task. This is where a content creation plan comes in. One amazing benefit of this is that it helps you create timeless content and ultimately, you become an effective creator. The internet of course gives everyone the free will to create and publish. So most people just create and publish. But you’re not just like most people, you’re different. And different people create different content. In this article, you’ll learn how to create a content plan in 5 simple steps. Shall we? RELATED: 7 Things That Make a Great Content LISTEN If you’re really going to succeed in the long term, you must pay attention to what people are saying in your niche. Listening to your audience can help you plan high-quality, effective and consistent content. When you listen, you can be inspired to create content that solves the pain points of your audience. SET YOUR GOALS If you’re not setting goals, you’re setting up to fail. For every content you create, there should be a goal set for it. Why are you creating this content? What does your brand stand for? How can your content be useful to others? These goals drive and motivate you to never lower your standards. CREATE YOUR KPI Measuring your successes helps you determine what types of content are working and the ones that aren’t. If you don’t evaluate and measure, you’ll never know IDENTIFY YOUR AUDIENCE Everyone is not your target audience (you’ve probably heard this before). Who is your target audience? Where do they meet? What kinds of content do they like? Identify your minimum viable group and serve them! CREATE YOUR CONTENT CALENDAR & AUTOMATE Of course, this is the last and final step. Using a content calendar and automating your content helps you stay up to date and it gives you the ability to never miss an important date. If you may have forgotten to post on certain days, an automated content calendar will solve that problem. If you manage several social media accounts, you can understand how overwhelming it can be when you’re doing everything manually. Automation saves you time. What else would you be adding to these steps?
How to Influence Other People Successfully
There are certain techniques behind influencing other people. We would be highlighting them so you can use to your advantage. You will gain a leadership mindset that grows with time and turns you into a great influencer. If you want to change and impact other people’s lives, then you need to influence them in a way that makes you more respectful. Here are the best 5 ways to do that: Use Emotions Connecting with other people’s emotions means that they are more likely to do things for you, even without asking them. Similarly, when you connect other people’s emotions to a goal, your business can be driven to the next level. Respect Opinions Never ever tell anyone that “you’re wrong”. You need to respect other people’s opinion as well as their perspectives. They might believe in something different and they think they are right from their viewpoint. Show Empathy If you want to influence other people, then you need to correct people in a specific manner when they err. Not harshly, but in an empathic manner. This will help them understand you better without being misunderstood and hurt. Listen and Give If you want to influence people the right way, you need to listen to their needs. People will always like what they want, so when you think about giving people what they want, it will turn you into a great person in their eyes. Lead by Example As a leader, your examples are a proof that others can do better. Therefore, to influence people in a positive way, you must lead by example, lead with conviction and execute with quality. Drop a comment if you found this useful!
8 Content Ideas for Instagram Reels
Creativity is what we absolutely love to see and short videos can really give you more room to try out these new ideas. Let’s dive in! Behind the Scenes Compile your daily process of getting the perfect Instagram content or a quick product shoot and turn it into BTS clip for your reels. Tutorials We all love some tips and hacks. You can share quirky IG stories, create quick graphic designs or short photo editing hacks. Basically anything your audience can learn from Food Recipes Short videos about food are always so nice and enticing. if you love cooking, share a 15sec on how to make a quick meal and watch people start craving. Travel So many people do miss the travel life for sure. To rekindle that travel fire, you can share bits of your previous travel experiences on reels while we keep our fingers crossed for the world to recover. RELATED: Instagram Reels: Everything You Need to Know Beauty Routine Another fun Reel idea you can recreate is to give your followers a glimpse into your beauty routine. Whether it’s a morning or nighttime routine, feel free to share how beauty committed you are. Join a Challenge From the #DontRushChallenge to #RenegadeChallenge, online challenges have taken social media by full storm. But guess what? You can join in on the fun and share your entry on reels! DIY There are those days we’ve tried to fix something and we just couldn’t. Well, If you’re a creator, and a skilled one at that, you can share one or two creative DIYs for your audience. Animal Content Got a cute puppy or a funny cat? People love these types of contents. We love our pets and some animal facts. If you can, share some helpful tips for fellow pets’ owners, or funny video of your pet’s reaction to your favorite song. Did you find this useful? Share it!
Places to Learn Visual Storytelling for Free
Storytelling has now become more popular when it comes to content creation. It is always exciting to tell a story, what’s more interesting is doing so in a creative way. If you’re looking to enhance your visual storytelling skills, let’s get on with it. SKILL SHARE There are so many free courses on Skill Share to help you find and explore your creativity. COURSERA Coursera is popular not only because they collaborate with leading universities, but also because they offer tons of free courses for visual and digital storytelling. edX On edX you can learn about storytelling with online courses and engaging lessons! Whether you’re a digital marketer or a graphic designer, there’s a free course for you SEE ALSO: 5 Free Digital Marketing Certifications Canva Design School As we already know, Canva is a great resource for creative visuals and graphics. But what you should also know is that Canva has a design school dedicated to help you make beautiful designs. ALISON Get free visual storytelling courses on Alison to sharpen your skills. Not only are these courses courses on demand, but they are engaging and resourceful. The internet is filled with lots of free resources to help you grow in your storytelling skills. Which other platforms should we add to the list?
6 Online Businesses You Can Start Now
It is safe to say that you are keen on beginning an online business today? It might seem like an overwhelming task that you can’t do, however the internet has opened up a ton of alternatives for you to work for yourself. Here are a few online businesses that you can begin right away! Freelance Writing Freelance writing and different types of writing have become the foundation of the internet. In addition to the fact that readers want solid content, entrepreneurs are hoping to recruit writers like there’s no tomorrow. You can without much of a stretch find paid writing gigs just by searching out on the internet! Business & Strategy Coaching Is your strength in helping different organizations succeed? Business coaching may be your specialty. Where numerous entrepreneurs know about their industry, they may require some assistance with different parts of maintaining a business. Advertising, Sales, Web Strategy and that’s just the beginning. On the off chance that you have strong results and business experience, you can rake in some serious cash helping individuals land the business position they need. Virtual Assistant Everybody experiences difficulty completing the entirety of their work and monitoring what’s going on. A virtual assistant’s task can earn you a great deal of cash along these lines. With the expansion in online business entrepreneurs, as their businesses develop – they wind up requiring help! That is the place being a VA can come in. Responding to messages, assisting with client care, even social media. Working hours can be adaptable and you can without much of a stretch work from home. Selling E-books Regardless of whether you compose an eBook or sell another person’s you can rake in boatloads of cash doing so with the popularity of Kindle’s and different types. You can utilize online platforms like Lulu.com or even Canva.com to plan your own special digital book to sell. This is an extraordinary business to begin with low overhead since delivery of the program is totally digital! No compelling reason to print a book or have stock close by – or even stress over delivery. Social Media Manager In case you’re so in love with Facebook, Instagram, and Twitter – why not get paid to play via social media? With software like Buffer, you can without much of a stress oversee clients social media accounts in 1 hour out of each month. In the event that you can make content individuals want to interact with and blend it with the perfect measure of business promotions – organizations wouldn’t imagine anything better than to outsource this work to an expert. You can work from home or even on your smart phone. ALSO READ: 5 Critical Benefits of Social Media Marketing for Business Graphic Designing Do you have an ability making everything graphic and visual? Digital craftsmanship that can be found over the web and on each site – which implies there’s a high demand for this kind of service. In the event that you need to share your creativity to the world, offering visual or graphic design services may be ideal for you. Would you be trying any of these online businesses? These various services can be run effectively from the internet. You simply need to build up a degree of skills sufficiently high to offer the support that individuals anticipate. Having samples of past work in the specialty that you are hoping to begin an online business in can be useful yet in some cases you have to take the jump and begin working before you can get samples.
Why Data and Creativity are Needed for Marketing Solutions
In the present business environment, digital marketers are taking enormous data and numerical analysis to consolidate it with creativity. Albeit taking each decision based on data and analytics, now, the time has come to mix some creativity into the dynamic cycle of decision making. Feed The Strategy with Data Utilizing data as a guide for business is critical particularly while figuring ROI simply like confiding in your instincts. Ted Sarandos, the chief content officer, marketing expert to be reckoned with and data god, Netflix, reports that 70% of the organization’s choices are made off of instincts. With regards to deciphering the data, understanding, creativity, taking risks and storytelling make the big difference. Keep Testing Everything An experimentation approach with a little experimental group provides a chance to understand what works or fails when an sample marketing plan is rolled out. It is the most ideal approach to make a point to examine and figure out what reverberates best. It is important to generally make profound deep-dive research on the intended target group of a property just as what they love and react to most. You should additionally compute the brand’s mainstream society currency, estimating online media impact, reach, social importance, and fan commitment (E.g shows, fan engagement, and so on.). Trust Your Instincts The data helps you to succeed bottom line, however it can’t bring the vision itself. Creative mind, emotions and gut instinct are needed to build up the best stories. Extraordinary visual marketing is undeniably more effective and significant than ones with bunches of duplicate, which requires stories that make motivation, inspiration and sympathy. This is the thing that no one but humans can do. To accomplish, you should be a keen and emotive storyteller, and data can assist marketers become better in storytelling. Ensure your marketing strategy is data and analytically driven with a team that can dissect the numbers and drive your story further. Each campaign needs the ideal mix of creativity and risk-taking, supported by data and knowledge.
