Why SMES Should Focus on Building Communities
By Victoria Oladipo The way to foster relationships and encourage conversations about your brand is by building a community. The importance of building communities is to bring all your followers to one place and also make it possible for your audience to chat with like-minded people. People who are part of your brand […]
Can A Good Product Market Itself?
By Victoria Oladipo For many brands, marketing is not essential because they believe that they have good products and that those products will market themselves. A good product and great marketing give a better brand positioning than a good product without marketing. One of the greatest myths is that good products will sell and […]
Video Marketing: An Important Part of SEO
Videos have always played an important role in Google ranking and visibility. For such a long time, organic search results have been showing video thumbnails and this means a higher brand visibility and more website clicks. So how does video Help SEO? Now that we are talking about organic visibility for Google rankings, building a […]
Why Blogging is Still Relevant in 2021
Everyone these days keep asking the same questions Are blogs still important in 2021? Is it relevant to spend time, money and effort in creating a blog in today’s social media space? The answer to all of these questions the answer is yes! But first let us make sure we note these three things: Blogging […]
How to Build a Social Media Strategy in 2021
We’ve seen so many businesses going into social media abruptly. They have a basic idea on what to do on social media, but they simply do not understand how to begin or where to even start from. Some businesses just employ an intern and give them access to the company’s social media accounts for them […]
Product Marketing vs Product Management: Pros and Cons
Product marketing and product management are two distinct roles that often get people so confused. From starting raging debates, to mixing up roles and asking “Who’s job is this?” Some organizations have done a great job in differentiating the job duties and reducing friction between both job titles. Let’s clarify the roles Product marketing is […]
Follow These Secrets to Make Viral Video Content
What if there’s some special formula that can help you create a viral video that surprises your audience? *Stares into the open space* What if you could discover that special recipe that gets your videos trending over and over again? I can say for a fact that content creators as well as small business owners […]
20 Steps to Building The Perfect Online Business
When starting a new business online, it can be quite challenging and rewarding at the same time. Sometimes, the whole process might look simple, but you need to try and narrow it down to a couple of steps to understand it better. The 20 steps highlighted below are very necessary for both online, and offline […]
Easy Ways to Monetize Your Instagram Account
Over the past one year, we’ve seen Instagram make exciting changes to its platform. From being able to invite multiple persons to a live session, to launching reels, Instagram shopping and a few other things. So, here are 3 easy ways to grow and monetize your Instagram account. #1 – Become an Instagram Influencer Your […]
10 Tricks to Help you Sell Better
A good sales person always has the room to grow and improve their selling skills. This is why businesses should also focus on investing on their sales team, motivating them to learn more and research about the selling industry. The ultimate goal will be to use all of the information gathered to get better at […]
