Difference Between Copywriting & Content Writing
Do you think there is any difference between Copywriting vs Content Writing? Yes, they are undoubtedly not the same, so there’s a huge difference. It’s not actually the difference between fruits— more like oranges and tangerines— quite close enough. For youthful writers searching for work, it is extraordinarily imperative to know the contrasts between the two; each present a novel set of difficulties and abilities to progress admirably. Here, we pinpoint the significant contrasts between copywriting and content writing. Why? The best differentiation between copywriting and content writing lies in its motivation. Copywriting is selling your personas on your brand image; content writing is quietly informing them about it while conveying important content. Copywriting is the craft of selling individuals on a thought, brand or belief system. The best copywriting joins the products and philosophy of a brand together to make branding. Copywriting is advertorial in nature as its purpose is to pitch clients to utilize a brand’s products and additionally benefits. Content writing is the craft of making content. It needs to either inform, educate or engage; it needs to have an unmistakable reason and additionally purpose for the piece; it needs to speak to the brand’s voice; it should be a decent read/watch/listen. The best content writing is centered around the nature of the publication, regardless whether it originates from a brand or a publisher. For brands (and a few information driven publishers), content writing lines up with vital business and advertising objectives to draw in crowds and potential clients. Here’s a single direction to look at the two: content writing passes data along to your crowd while copywriting uncovers what your brand image is about. The two, obviously, do share similarities. For a certainty: objectives. Both copywriting and content writing ultimately try to convert a reader into a sale or a lead. Another closeness: the two of them should be elegantly written. What is elegantly written for one contrasts from the other, yet quality composition, for whatever reasons, connects with readers to continue reading. Primary concern: a definitive goal of copywriting is to sell a thought while a definitive objective of content writing plans to create valuable content to enable the audience to comprehend your brand and create interest. ALSO READ: Difference between augmented reality and artificial intelligence The Job An axiom: copywriters write copy and content writers create content. In the event that you’re befuddled at what this implies, at this point you should realize all will be clarified. Another difference between copywriting and content writing lies in the job responsibilities. A copywriter is an expert whose activity is committed to creating copy, which is generally, but not always, shortform. This can come in numerous structures (see underneath), yet the general thought is that a copywriter creates marketing material professionally. It is their trade, craft, abilities—anything you desire to call it. Presently, a content writer can be anybody. She does not need to be an expert writer, however someone who produces content. Because of the democratization of the web, anybody can wrote now, including experts, administrators, creators, bloggers, programming engineers, CEOs, brands, and so on. Obviously, the best content writer understands the specialty of content writing, however it may not be their trade. Main concern: A copywriter is an expert who composes marketing copy; a content writer can be anybody creating content. Types of Writing A copywriter writes marketing material, a content writer composes content—but what kinds of advertising material and content? This is the last significant qualification between the two. Customarily, copywriting was restricted to only promoting materials years ago. Be that as it may, the internet changed the extent to which copywriters can write for clever slogans. Today, the list includes, however isn’t restricted to: Advertisements, on the intenet and off Trademarks and slogans Site page content Website optimization content TV or radio business promoting commercial contents Video contents White papers Inventories Announcements Pamphlets Postcards Direct mail advertisements Post office based mail letters Jingle verses Online networking Copywriters today observe a lot of lapses with content writers and specialized writers, but recall: the fact is to sell you an idea as a component of a marketing effort. In a like manner, content writing has a lot of chances to write various types of content, including, but not restricted to: Articles Blog entries Newspaper pieces Magazine highlights White papers Newsletters Digital books Books Print magazines Online networking Webcasts TV Film Radio That’s right—even TV and film is viewed as content nowadays, only a different kind. What you truly need to know is that brands of assorted types need copywriting and content writing to remain new. So, there’s a lot of opportunities for writers out there to take a jab at both. It’s simply a question of seeing which one you have a skill for and staying with that one.
10 Sites for Working Remotely and Getting Paid 2020
We have come to the era where remote work is now the order of the day. The Coronavirus pandemic has created a space for individuals to see working from home as golden. We are pretty certain that even after the pandemic is over, many people would start looking for ways to work full time from home. That is why we have come up with 10 platforms to work legitimately and get paid from the comfort of your home. Got internet? Got any of the following skills?: Software developing Data Analytics Sales & Marketing Content developing Graphic design Copywriting etc. 5 Steps to getting a remote job Update your CV or portfolio with a breakdown of your skills, certifications or projects you’ve handled. Add links or reviews of past jobs Create a profile on a website that promotes remote jobs Make sure the services you offer are timely and effective Use PayPal, Payoneer or Skrill as to receive payments. 10 Best Sites for Remote Jobs Freelancer Millions of people use Freelancer to turn their ideas into reality. It is such an easy platform to use. Whatever you are: web designer, mobile app developer, virtual assistant, product manufacturer, or even a graphic designer (and a whole lot more). With secure payments and thousands of reviewed professionals on this platform, Freelancer.com is the simplest and safest way to get a remote job online. Virtual Vocations Here you can find hundreds and thousands of telecommute, remote and work from home jobs available to experts, professionals, graduates, entry level job seekers and even digital nomads! With over 50 different career categories and opportunities whatever lifestyle you’ve got, Virtual Vocations fits it. So you can start applying to legitimate and safe telecommute jobs now! We Work Remotely Talking about the largest remote community in the world, We Work Remotely boasts of more than 2.5m monthly visitors and is the #1 destination for finding incredible remote jobs. There are programming jobs, design jobs, business & management jobs, customer support jobs, Copywriting jobs etc. Check out We Work Remotely now! CloudPeeps Trusted by over 20,000 clients in over 150 countries, CloudPeeps is unarguably one of the best website for finding perfect on-demand remote jobs. One amazing thing about CloudPeeps is that you can build your dream full-service team and do your best work! On CloudPeeps, team work makes the dream work! Workew The best jobs to work remotely can be found on Workew. Remote jobs in USA, UK, Canada, Europe and anywhere in the world. Where ever you are, find a remote job on Workew and work from the comfort of your home. SolidGigs The best companies in the world are looking for remote workers daily on SolidGigs. Why not trade your worst clients and get your dream remote job today. On SolidGigs, you get two very important tools that can really help you to build your Freelance Business. Because they want your freelance business to succeed, these tools will select the very best of remote jobs for you and provide you quality trainings and necessary skills to help you become a quality candidate. HubStaff Talent Free and easy to use, HubStaff Talent is a resource for global companies looking to find remote talent across the globe. No fees, no markups, no middlemen. The necessary skills for getting a remote job at HubStaff Talent are; Coding, Marketing, Sales, Design, Multimedia, Database & IT and so much more. This is your best shot at giving remote jobs a try! Contena Are you a writer, editor or content or content creator, you are just a few seconds away from applying for remote writing gigs. Writing remote jobs are available in Healthcare, Sports, Entertainment, Tech and other publications. What’s your favourite, check them out on Contena! Remotive Interested in Start-up jobs? Remotive is your plug! A reliable remote job platform that alerts you when a company posts a job. Sign up to get remote job alerts and stay one step ahead. Outsourcely Maybe you are looking for a long-term remote job, Outsourcely is the easiest way to connect talented remote workers from 180+ countries specializing in these skills: – Mobile application – Website development – Administrative support – Customer service – Writing & Content etc. Zero commission fees. Get a remote job, get paid!! We do hope that this list inspires you to getting your dream remote job. If you think this is worth it, share this post and let’s get more people working remotely!
Top Digital Marketing Careers in 2020
It doesn’t matter whether you’re in supervisory marketing role, or you just got out of university, or you’re looking at being a part of the digital marketing sector, there are endless career possibilities, which means that making a concrete decision on which area of digital marketing you’d like to focus on can be quite challenging. When choosing any job or position, it is critical to weigh all possibilities – the advantages, the disadvantages, the benefits, and the availability of the position. Nonetheless, specialist in digital marketing are so much in luck! Why? Because there is currently a high demand for experienced digital marketers. The truth is, digital marketing is highly lucrative, with the constant need for skilled professionals raising wages and the evidence of top-notch digital marketing strategies that have been generating massive profits for organizations and small business owners. Characteristics of a Successful Digital Marketer Indeed, a lot of people believe that marketing professionals are very creative. There are quite a number of traits that make digital marketers successful in their various roles. Some of the most critical characteristics that any digital marketer must possess are: Entrepreneurial mindset: One important skills of a digital marketing is having the ability of taking charge of your own future.As many careers are involved in adapting to a digital landscape, digital marketers keep teaching themselves the necessary expertise to create outstanding digital marketing strategies whenever an issue occurs. Dependability: Digital marketers are often tasked with hitting social media goals or creating successful digital marketing strategy. They must be able to deliver.If you’re the type of person that loves working towards achieving set goals and getting your work done in a timely manner, then a career in digital marketing is probably for you. Flexibility: Everything in digital marketing moves at an immeasurable speed and change is the only constant thing you can bank on.In order to have the best career in digital marketing, you need to be receptive to change and enjoy the unpredictable nature of the industry. Problem solving: As digital experts, you are at the front line of advancement. There will be times when you are faced with challenges that haven’t been solved before.You need to be someone who plans and sets realistic goals, but also have the expertise and mindset to adjust to whatever comes your way.Have it at the back of your mind that you should always be focused on how to improve and do things more effectively. Creativity: Digital marketers usually have a strong background in creating designs and copy writing.A very important part of digital marketing is creativity and innovation, and both are equally important as any other quality.Keeping up with your competition is good, but coming up with something way better and different with each and every project is better. Digital Marketing Careers As stated above, digital marketing is in high demand for organizations and brands. Digital marketers who choose to specialize in any area of interest are more likely to embark on a career path that is quite meaningful to them. The following roles are some of the top digital marketing careers for digital marketing professionals looking to specialize in 2020 and beyond: User Experience Designer: User experience designers (UX designers) oversee the creation of fantastic use experiences of products online and services that are digital. As the engagement of users online is increasing, users are prone to staying longer on website or apps.User experience designer must create experiences that keeps the users glued. From the design interface of web pages, to how customers interact with support. UX designers are an integral part of any digital marketing strategy The average salary earned by a user experience designer in the Canada is C$62,511. SEO Specialists: An SEO specialist has the expertise in search engine optimization.SEO specialists work to create implementable strategies that move websites on top of Google’s search engine result.This eventually increases the number of leads to the website. An SEO specialist must always think of technical and strategic ways of solving complex web issues. The average salary earned by a SEO Specialist in the Canada is C$48,847. Content Creator: Talking about digital marketing careers, content creators are able to use creative elements to come up with outstanding contents.Content is the most valuable asset of any marketing strategy, and content strategists create the processes for how content will reach customers and when. The average salary earned by a content creators in the Canada is C$40,483.
5 Internet Marketing Strategies for Your Business
Truth be told, marketing plays an important role in the launch of a new business and it can be challenging knowing if you’re starting off on the right track and getting the desired results. In today’s economy, a business may survive without solid Internet Marketing—but if you’re like most businesses, the best marketing agency in town is simply above the budget. Don’t worry: We have put up a simple checklist of the key ingredients needed for a successful business launch. Online Presence: In our experience, most clients think they have the right plans in place to have the information they want to explain on their sites, but they completely overlook opportunities to incite user action.Your Website should be DOING something. It could be generating leads, selling products, collecting email addresses, providing opportunities to have a conversation, building a newsletter list—there are countless options. Companies nowadays are looking at why things are happening, not just what is happening. Marketers are constantly using a wide variety of methods to identify customer experience issues and reduce the impact on the customer. The following methods are seen as the most effective: Information found in customer emails (45%) Calls to the customer service teams (47%) Online feedback tools (33%) Digital Experience (session) replay (54%) 2. Content Marketing: If at a point in your business, you’ve heard about content marketing, and you’re probably wondering what it is about or you’re embarrassed to ask, this post is for you Content marketing, in simple terms, is all about building brand awareness, engagement, and product evangelism. But in terms of conversions, revenue, and ROI, well that could be quite difficult to measure. We are not saying content marketing is helpless when it comes to meaningful business events. But what we simply mean is that measuring the effectiveness of your content marketing strategy is particularly difficult, but achievable. 3. Search Engine Marketing & Optimization: Search engine marketing and optimization are part of of the essential things that can help make your business appear higher on a list of search engine results especially on Google. With a strong SEO strategy, your company website will become associated with the keywords used to find your services, and this what makes Search Engine Optimization sweet. This increases your chances of being the company an individual chooses to work with after searching online and they find information about your company. 4. Social Media: In this modern age, Social Media is one of the most proven tactic when it comes to Internet marketing strategies for business owners. But there seems to be a misconception with social media that the main goal is to be visible with your current audience. This isn’t always the case. Sure, Social Media is a great communication tool, but visibility and communication isn’t enough to grow a sustainable business. You need your friends and family to share your stuffs to their friends and friends of friends and the line keeps going on. However, you should think about how your current audience can share your brand and business with their followers. And guess what the answer is? Really good content! 5. Paid Advertising: Sometimes in internet marketing, you need to pay to play the game. Paid advertising is where you pay a third-party platform to advertise on the ad space they own. Some of the more well-known are Google Adwords and Facebook’s advertising platform, but there are many of them you can test out. Most marketing channels take time before they start generating you a profit, but the beautiful thing about paid advertising is that it can provide an immediate return. Below you will learn about some of the more well-known paid advertising platforms.
Getting Started With Email Marketing Tools in 2020
In one point in your business, you’ve probably come across email marketing. This is an art and science of generating sales for your online store using just emails. It’s that simple! For example, sending an email to people who abandoned their shopping carts is a way of email marketing. Or a sophisticated method, like sending numerous campaigns that work in synergy to multiple sales exponentially. If you approach email marketing for retailers who sell products online with this mindset, you’ll perform better. Let’s understand one thing, email marketing isn’t about blasting and bombarding your audience. There’s so much more to email marketing for online stores and retailers than just sending weekly emails and one follow up email. An online business has vast opportunities, to build an email list. From the moment a customer visits your online store to the time they check out, there is a 95% chance to collect their email address. Even though they do not plan to spend so much time on your website, you still have a chance to engage them for their email address. Here are some examples of email marketing tools you can use to grow your email list for your online business. You need these tools to run successful campaigns. These tools will help automate your marketing and email campaigns the best way. The gag is, it’s all about making your job easy and flexible. Aweber: Send emails and create a lasting connection with your audience like never before. This software has become quite popular among digital creators and has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing. Features: New WordPress Plugin Growth in support for AMP Email Pre-built email campaigns Split testing emails Curate updates, campaign copying and more 2. Mailchimp: Whether you’re a novice or you’re just starting your business, no matter what stage your business is in, Mailchimp has basically all the tools you need to be at the top of your marketing campaigns. Features: Integrate your emails with shopping carts and CRM’s Free email service for up to 2,000 subscribers. Create personalized sign up forms that matches your brand Send customized messages to your subscribers. Enjoy Mailchimp’s drag and drop feature. ALSO READ: 5 Online Tools To Help Your Business Grow 3. Mad Mimi: You may ask. Why Mad Mimi? This is like the easiest way to create, send, share and track email newsletters online. It’s for people who just want to send emails that are simple and easy to create. Features: Uplifting form and function Mobile friendly emails Convenience cloning 4. Get Response: Get response is another email marketing solution that has intuitive designs and tools for creating beautiful and attractive email newsletters. They have quite a lot of email template designs that allow user to unleash in their creativity to promote their brand and business. Features: Creative editing tools Marketing automation Blocking features for adding text and buttons Save snippets and retrieve your email history Explore all creative possibilities in creating your own email design via HTML code editor. A vast amount of custom templates for impressive designs 5. Constant Contact: Constant Contact is one of the best email marketing service for small businesses and start-ups. Their email automation software comes with a 60-day free trial and allows users to customize and integrate options while keeping campaigns simple and user-friendly. Features: Drag and drop editing made super easy Automated email marketing E-commerce email marketing Real time tracking results for email campaigns Segmented and automated emails It’s important to have these tools because your email campaigns can take a new dimension. We highly recommend Mailchimp for your email marketing. MailChimp is the best way to design, send, and share email newsletters. More than 15 million people and businesses around the world use MailChimp. It allows you to send marketing emails, automated messages, and targeted campaigns. We wish you all the best in your email marketing campaigns!!!
5 Online Tools to Help Your Business Grow
Are you a new startup or an established business? You are undoubtedly harnessing the effect of the internet to carry out daily tasks to market your business. By seamlessly impacting certain aspects in your business, you can focus more of your time and energy on growing. Just as humans develop from childhood to adulthood, businesses are expected to transform from taking baby steps to giant strides. We certainly understand that it takes a lot of time for most business owners to research for online tools that can help simplify their businesses. Sometimes, people make the mistake of going for tools that are trending, rather than going for what will really add value to their business. To help you, we’ve put together a list of 5 free tools that you should consider using that can really help your business grow online: Hootesuite: The truth is – your business needs to be super active on social media. No social media, no business! Take it as it is. It’s not even an option, it’s a necessity. With quite a number of notable social media platforms, wouldn’t it be wise to improve your social media management as simple as it can be? Likewise business owners, they need to carry out several projects while multitasking daily. 2. Slack: We totally love slack! We recommend it a lot to fellow entrepreneurs and we’ve got nothing but positive feedback. There quite a number of top companies that use Slack and we consider it to be a must have tool for business growth. In our honest opinion, when it comes to a better team communication tool, Slack tops our list. MUST READ: Online Strategies Every Entrepreneur Needs 3. Dropbox: Want you and your team to access all your files on any device? Laptop, desktop, smartphone etc, from anywhere in the world and share them with anyone you choose, think Dropbox! Business growth comes when you are able to carry out even the tiniest tasks seamlessly. For example, accessing documents and files, it takes out a lot of wasted time. If you haven’t taken advantage of the free plan on Dropbox, which gives you 2GB of Storage space, you’re seriously missing out. 4. Mailchimp: Talking about emailing campaigns, newsletters, and other juicy contents, Mailchimp is your go-to platform. Mailchimp is an email newsletter platform that is used by over 6 million people. There is however, a free plan that allows you to send newsletters to 2,000 subscribers and less than 12,000 emails per month (Which in all honesty, can be unlikely when you are just starting out). We highly recommend using Mailchimp. 5. WordPress: Once you’ve created your website and everything is set up, you should install a CMS platform which your contents and web pages will stay. WordPress, which was originally a blogging platform, is one of the most popular web solution in existence today. Many bloggers around the world use and recommend WordPress. Want to know the best part? It’s completely free to use. Use WordPress for any type of website, but if you’d like to create an e-commerce store, there are other options you can consider. Are you starting an online business? Which of these tools are your favorite? Do you think we should add more? Tell us what you think in the comments below!
Online Strategies Every Entrepreneur Needs
Entrepreneurship involves the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. Literally, entrepreneurship combined with skills and strategies can turn around a business and produce profit. There are necessary online strategies that every entrepreneur must possess. It is beyond the usual interpersonal and communication skills, it is the basis and foundation of structuring a well established that can actually stand the test of time. Are you a budding entrepreneur? These 5 online strategies will help you in the long run: Personal branding: Successful businesses can generate a ton of momentum from successful entrepreneurs who lead them. Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand. Content Marketing: Content marketing takes a variety of forms, and depending on how you form your strategy, could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site. Search Engine Optimization: SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy. Diversion Optimization: Most of these strategies aim to get more people on your site, but what do those people do once they’re there? Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. Social media marketing: This isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. Again, content will come into play heavily here, as it will likely be the factor that attracts your audience to begin with. Here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links. Think of these strategies as something to kick-start your entrepreneurship journey and do all that you can to work your way to the top.
Brand Communications Strategist, Sophie Mokah, Talks About the Impact of Social Media in Canadas Fashion Industry
We recently caught up with the super smart Sophie Mokah, Brand Communications and Fashion Enthusiast. She is the Chief Creative Officer of Pinq Communications a Brand Communications and Creative Agency. She is a fashion connoisseur and a lover of all things creative. A Christian, a wife and a mom of two children. She is currently living with intention and navigating being a business owner and motherhood all at once. TFA: Please tell us a little bit about yourself SM: My name is Sophie Mokah, I am a Brand Communications Expert and a Fashionista. In 2019 I founded Pinq Communications a Brand Communications and Creative Agency. My agency has different sides to it, it touches every creative part of Marketing – Ibrand.ca. I have always loved creative arts as a little girl, I grew up with fashion, arts and music. My mom has always been my biggest fashion inspiration. She ran her own fashion and creative agency too, and that inspired me a lot. Three years ago, I stumbled on digital marketing while working as a Creative Director for a Fashion Company. I immediately fit into it, it was like I found the missing piece of the puzzle, and it was easier to merge both knowledge and experience to create masterpieces for my clients. One of my goals in life is to change lives and transform brands using people focused strategies that genuinely help people and solve everyday problems. This would make me happy. I am a happily married mom of two gorgeous children. I am family oriented but also an advocate for self-care – I mean you have to be mentally strong to care for your family. So a little me time is highly recommended. TFA: How do you describe your personal style? Who would you say are your inspirations? SM: I am an all fashion, trendy and chic kind of girl. My fashion is a mix of variety ranging from casual to semi-formal, formal, old school, luxurious, girly, sporty and clean- cut professional. I can wear it all, it all depends on the event, place and time. I love to accessorize a lot to compliment my outfits, I use belts, scarves, hats and jewelries. Most times I seem a bit over dressed at functions but I also love being conspicuous so I do not mind the attention Lol. My mom is my biggest fashion inspiration. Everything I know now about fashion, I learnt from her. I watched her dress up, we played dress up, I watched her design things and I just fell in love. I currently do not have any other fashion inspiration but I pick a little from everyone. I love to watch runway shows, because that tells you the latest trends and what to look out for the coming year. TFA: How is the fashion industry in Canada? Does social media and tech have a huge impact in the industry? SM: Before I moved to Canada, a friend that grew up here told me that once I get to Canada my fashion sense would evaporate Lol. It was funny at that time and I didn’t believe her, but now I see the reasons why. First of all, Canada is 100% different from Nigeria where I grew up. It is one of the coldest countries in the world. Sometimes fashion literally goes out the window when you are only thinking about staying warm, layering up and not getting the flu. It is hard to keep up with fashion here, but doing it with intention is the only way to keep up. When I first moved here, I started researching Canadian fashion. I found out that three provinces Toronto, Montreal and Vancouver are like the fashion hubs of Canada. So I figured I just moved to a non-fashion hub. I started attending fashion shows (there are like two fashion shows in Calgary where I live) to have a feel of what fashion looks like here and it sort of informed my own creativity. I would say the fashion industry is improving in Canada. Social media and tech has really upped the fashion game in Canada. Social media is merging the fashion world and designers are springing up in Canada every day. The Canadian Arts and Fashion Awards is a huge impact on the industry. It is putting Canadian fashion on the map and it has nurtured the love for fashion in more young people. Retailing aspect is still a bit dicey, because shopping for fashion is really expensive in Canada, so brands find it hard to make profit. I figured it has to do with taxing goods being imported into Canada (a little bit high), but yeah once that is sorted, fashion will make a huge impact to the Canadian economy. TFA: What are your favorite social media apps for lifestyle and fashion contents? SM: Instagram and Pinterest are two of my favorite social media apps when it comes to fashion and lifestyle content. They both cover every bit of fashion and lifestyle content either in motion or still pictures. These two social media platforms have been evolving and changing with the times. You can literally search for anything on Instagram and it gives you a sort of direct connection to your favorite brands. They carry you on a journey from sketching to actual finished designs which we didn’t have years back. I also like this new app called Like to Know It – it is a fashion app that links Instagram photos to an app that links the shopping website so you can directly shop any outfit in real time. TFA: What would be the notable trend for fashion in 2020? SM: Old school is coming back with a bang. I know we saw a little bit of old school in 2019 but it is coming in with a bang this year. I mean just look back at the last fashion shows in 2019, you sort of have an idea where the trend is heading. We
What you should know about Online Advertisement
You’ve probably come across the term “online advertising” before in some form or another. Maybe while having an online training on marketing, or you’re simply scrolling through your social media. Online advertisement is sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to best explain what is critical and essential about the same concept – rented online advertisement is like acquired traffic through online ads or online display ads. We need to understand that when it comes to rented advertisement, the traffic will stop coming in once you run out of money to keep the ads active. Moreover, if you’re not clever about your online advertising strategies, there is a high-risk that you might lose a whole lot of money on your investment. However, you should know that indulging in online advertisement is also very important in the promotion of your business and this could make your business quite attractive in the eyes of your audience. This is achievable because online advertisements are highly sophisticated with effective targeting. This means that it’s actually possible to calculate both a long-term and short-term value for how much revenue resulted from each and every incoming website visit. And it’s also possible to target a very specific part of your demographic for more effective marketing. In summary, here are 5 5 ad networks to give you an idea of which ones will work best for you: LinkedIn: This is mostly used for B2B marketing as it continues to grow at a rapid pace. Online advertisement on LinkedIn can help your brand connect with the world’s largest audience of active, influential professionals. Facebook: Ads on Facebook work like display ads, and are best for top-of-funnel marketing. You can create a well defined audience for each ad you run. Twitter: Fast becoming the go to space for viral contents. Seriously amazing content that grabs the users immediately. Google Adwords: Offers CPC ads and can be highly targeted to get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Bing: Similar to Google Adwords, but with less competition.
8 FREE SEO Tools to Increase your Website Visibility in 2020
It’s a new year, and I’m pretty sure you may want to take on digital marketing projects. Well, it is time to work smart and fast, only if you can get your hands on the right tools. Think about all the time you may waste if you do not have a helpful tool. So, my question is, wouldn’t it be amazing to achieve results effectively with great tools? So, let’s talk about Google rankings. How would you like to work smarter and more efficiently with Search Engine Optimization? It obviously starts with having the right tools for your website. That’s is why we have combed the internet to present to you 8 free SEO tools that can really cater to your basic website needs. These SEO tools are: Fast Free Very easy to use We do hope that you would be able leverage on one, two or eight of the tools to increase the visibility of your website. So, let’s set the ball rolling: Google Analytics: This free SEO tool provides complete web statistics and search engine insights. Imagine a free tool that tracks every single traffic to your website, analyses keyword insights and locates the terms people use to land on your page. Below is a step by step on how to get this type of date: Step 1: Acquisition Step 2: Campaigns Step 3 Organic Keywords 2. Google Keyword Planner: This is another amazing tool that lets you know what people are searching for. How does it work? Enter a keyword or group of keywords into the tool, then Google will display all sorts of helpful stats that can aid the strategy of your keywords. It can even display some suggested terms you may not have thought about. 3. Ahrefs’ Backlink Checker: This tool does a comprehensive link analysis of your website. You may need to know that this tool has a free and paid version. The free version shows the most 50-100 backlinks to any website or URL. It also displays the total number of backlinks and referring links from unique sites. One exciting thing you can do with this SEO tool is, you can find link opportunities just by pasting a competitor’s website. 4. Ubersuggest: This is a free keyword and tracking SEO tool. This is unarguably the best SEO tool online when it comes to generating keyword ideas and curating thought-provoking blog post ideas. With Ubersuggest’s free keyword tool, you can get insight into digital marketing strategies that are working for others in your niche, so you can adopt, tweak and gain more. 5. Google Trends: This is a free SEO Marketing tool that displays data and trends for a query or keyword. This is a very useful tool for uncovering seasonal differences in search popularity amongst comparing multiple terms to see the relative popularity. With the digital age in place, this is a very easy to use tool that also includes media coverage of any topic. 6. LinkMiner: This tool helps to find broken links on any web page LinkMiner is a simple Chrome extension that checks the status of all HTTP links on your web page. All (404) broken links are displayed in red. A great tool for discovering broken link building avenues. 7. SEMrush: This is an advanced SEO tool that performs a free SEO analysis of any blog or website. It tracks your keyword strategy used by your competitors, it looks for backlinks opportunities and lots more. It is currently used by a lot of big and small businesses. 8. Moz Link Explorer: This is an SEO tool that show all the important data about any domain. The free version of Link Explorer provides a brief look of a range of link analysis, including a display of the most impactful links coming to your site and your most linked-to pages. Other Free resources: There are hundreds of free SEO tools that we’ve found highly valuable, some of which you may use via the web in seconds, to get immediate insights. To get started, here are a few places you can check: 60 Best Free SEO Tools (100& Free) – Created by Cyrus Shephard of Moz.com The TOP SEO Tools your should be using – By Jon Clark of Search Engine Journal Analyze your website with these Free SEO tools – A comprehensive list by Ryan Stewart of Webris.org
